Exclusive: Marcus Lemonis Stars in 'The Profit'

Exclusive: Marcus Lemonis Stars in 'The Profit'

Self-made millionaire Marcus Lemonis is now taking his business knowhow and his hefty checkbook to reality television on the new CNBC series The Profit. ETonline has your exclusive first look.

On the new series, Lemonis, the chairman and CEO of Camping World who also makes a living as an investor, turns around cash-strapped businesses, putting his own money on the line.

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The divisive businessman, who has previously made appearances on Celebrity Apprentice and Secret Millionaire, will put over $2 million of his personal funds at risk with the hopes of renovating sinking businesses.

As we see in the sneak peek, Lemonis, whose personal motto is "Business success is about the three p's: people, process and product," is willing to do whatever it takes to make the business succeed and isn't concerned about making friends in the process.

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Watch the exclusive first look above and check out The Profit when it premieres on July 30 at 10 p.m. on CNBC.