Why is James Franco Being Punched in the Face?

Comedy Central

Why is James Franco being punched in the face? Good question. Perhaps it's because he draws attention to whatever he does, whether its acting in movies and television, hosting the Oscars, volunteering for charity, directing films, teaching classes or pursuing two PhD's. People just get jealous.

Pics: Star Sightings

Or perhaps it's because he's being roasted on Comedy Central. Take a look at the amusing, face-pummeling promo the multi-hyphenate 35-year-old star shot for the event.

Related Video: Franco Travels By Hot-Air Balloon to 'Kimmel'

UPDATE: Check out a second promo for the James Franco Roast, where the actor makes out with ... himself.

The Comedy Central Roast of James Franco airs on Labor Day -- Monday, September 2.