Doritos' Super Bowl ad started off innocently enough, but it ended with a joke comedian Mindy Kaling described as "chilling."
In the 60-second spot, an expecting father has some fun with the ultrasound of his unborn baby craving a chip. In a bizarre twist, the fetus propels itself out of its mother's womb to get its hands on the snack. The idea of an extremely premature birth had some viewers irate.
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"That Doritos ad was chilling," Mindy Kaling tweeted.
The ad also garnered backlash from NARAL Pro-Choice America.
"#NotBuyingIt -- that Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight," the organization tweeted.
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However, the commercial's creator, Australian filmmaker Peter Carstairs, had a sweet, personal connection to the ad, which reportedly had a $2,000 production budget.
"The animated baby -- that animation is created from a still from the ultrasound of my son Freddie, so that's kind of an animated version of Freddie," Carstairs told ET. "Like, if Freddie was in utero trying to catch a Dorito, that's what he would look like, because it's him."
By contrast, one ad that was almost universally loved was Hyundai's 45-second commercial, starring Ryan Reynolds and his many clones.
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ET spoke to the former Sexiest Man Alive over the weekend where he told us why he wouldn't be at the Super Bowl.
"I got a one-year-old at home and a wife [Blake Lively] waiting for me," he told ET. "I'm going to get out of here tomorrow before the zoo happens and watch it on TV."