Cool Inclusive Beauty Brands That Offer an Expansive Shade Range

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Finding the right foundation shade shouldn't be hard, especially in 2019. 

As inclusivity has become a top priority across the beauty industry, many lines are dedicating their whole brand to catering to all skin colors. 

Although there is much more to be done, there are brands that are doing it right, offering at least 40 or more foundation shades. 

Read on for our selects of inclusive beauty brands with expansive color choices. 

Fenty Beauty 

Rihanna's makeup line arguably catapulted the inclusive beauty movement when it launched in September 2017 with 40 shades of its bestselling Pro Filt'r Soft Matte Longwear Foundation. Since then, Fenty has added 10 more shades and the brand continues to focus on catering to a wide range of skin tones across all of its products. 

Shop: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation $35


The freshly launched Afropolitan brand, founded by Nigerian-born former beauty executive Sharon Chuter, not only offers 51 shades of its foundation, but it also personalizes the product to your complexion's needs according to your skin color. UOMA has created six formulas for each category of skin color groups, measured based on the skin's reaction to the sun, called Skin Kins  -- find your Kin and pick your exact shade within it. 

Shop: UOMA Say What?! Foundation $39


Don't be fooled by its minimalist (Insta-gold) packaging. Flesh, created by founding Allure editor Linda Wells, doesn't hold back on shade range with 40 foundation hues and 11 double-colored concealers. And we can't argue with the affordable price either! 

Shop: Flesh Firm Flesh Thickstick Foundation $18


The mineral-based, clean makeup line uses ingredients that are good for the skin and isn't stingy about shades. PÜR's Love Your Selfie Foundation works both as a base and concealer, and it's available in a whopping 100 colors. 

Shop: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer $36

Each product has been selected, and each product’s style has been reviewed, by our editorial team; however, we may receive affiliate commissions from some links to products on this page. Prices listed are subject to change by the retailer.



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