Whether it's Kylie Jenner's sold-out lip kits or Kim Kardashian West's super successful Kimojis, it appears anything the Kardashians touch turns to gold.
Khloe Kardashian launched her new line of denim, Good American, in October with designer Emma Grede, and according to the brand's press release, the collection made $1 million on the first day it was released. The staggering figure makes Good American the biggest denim launch in apparel history.
But Khloe, 32, isn't letting all the initial success go to her head.
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"I'm so happy with the success we have had in the last month, but we have so far to go," Khloe says in the press release. "This is only the beginning."
A pair of Good American jeans, which comes in sizes ranging from 00-24, doesn't come cheap. The jeans, which comes in three cuts -- skinny, boyfriend, and high-rise -- cost anywhere from $149 to $215. The collection will expand to include other denim items like skirts, shorts and jackets in the future.
"What's really encouraging is the customer response," Khloe notes. "When people try the jeans they fall in love. The reviews speak for themselves and that's something I am really proud of. We've created a product that works on a girl who's size 00 and looks equally great in a size 24."
Khloe talked about the inspiration behind Good American last month at Fortune's Most Powerful Women Next Gen Summit, where she recalled having a difficult time shopping for denim prior to her dramatic weight loss.
"I was what I would say is average size at the time," she recalled. "I was very proud of who I was, and I felt, like, so shamed at the time -- to go into boutiques or to go denim shopping. It was something that was super hard for me."
"I remember the chubby girl in me, and I'm fighting for my chubby self," she added. "It wasn't about having a new denim line. [Creating this collection] was about doing something that empowers other women, and something that is really going to break down barriers."
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Last week, the reality star made a surprise visit to the Good American denim factory and shared videos of a few of the workers. She also quickly fired back against a Twitter user who claimed it looked like she was running a sweat shop.
"Watch your mouth. All make salaries and all are employed in L.A.! Know your info before you chime in," she replied. "It means a lot to me to fight to make my denim in the U.S. and be employing good wages to all of my hard-working employees!"