The father-daughter duo snapped pics and shook hands with other VIPs on Sunday ahead of the big game.
The music mogul and his 11-year-old superstar daughter hit the field at State Farm Stadium in Glendale, Arizona, on Sunday, ahead of the big game, where they met with other VIPs, shook hands, posed for photos in the end zone and generally had a great time.
The father-daughter duo rocked similar looks, with both JAY-Z and Blue Ivy donning black ensembles with printed graphics, and dark shades. Blue Ivy accessorized her look with a black ballcap.
The pair entered like royalty, and were mobbed by friends, fans and others influential and important enough to also be on the field when they walked in.
In between chatting and meeting people, JAY-Z took the time to snap some pics of his little girl standing in the end zone, and beaming.
Fans on twitter couldn't get enough of Blue Ivy's magnetic star power and the quality time she was spending with her dad on such a big day.
Blue Ivy also got a lot of love from fans for her Tupac sweatshirt as well, and for her general vibe of being an effortless pop icon.
JAY-Z, meanwhile, wore a Roc Nation hoodie. As the founder of the production company, JAY-Z has been working on organizing, prepping and planning Rihanna's highly anticipated halftime show.
Some have speculated that he may even pop up and perform as a surprise guest during the show -- although there has been no official confirmation or comment on this rumor.