Tidball runs the website Yarash, which is a Hebrew word meaning "to seize or to inherit," and offers biblical life coaching and weekly teleconferences. Her individual life coaching is available for a suggested donation of $65 per 50-minute session.
She lists her contact address as being in Cody, Wyoming, which is also the town in which West owns his 4,000-acre West Lake Ranch.
On her bio page, Tidball writes, "I have various degrees in mental health and criminal justice. I worked as a mental health therapist for ten years and then shifted into life coaching. This seemed a good transition helping people get 'unstuck' in their lives using biblical principles and wisdom."
Forbes states that Tidball is 57, and that during a recent teleconference, she claimed she did not "watch news."
The website also lists Tidball as running an online Bible study program using the nonprofit name "Abundant Ministries" and says she previously served as an executive director of the Bright Futures Mentoring Program.
West has not previously mentioned Tidball in interviews, and it is unclear how they originally connected.
ET has reached out to Tidball for comment on West's announcement and campaign.