Kylie Jenner's Bikini-Clad Political Post Leads to Surge in Online Voter Engagement
By Zach Seemayer
Dimitrios Kambouris/Getty Images for The Met Museum/Vogue
Kylie Jenner knows how to rock a bikini and how to rock the vote! The reality star and cosmetics mogul flaunted her fit physique for a good cause -- voter turnout -- and it seems to have really had an impact.
Adhering to the old advertising adage that sex sells, the Keeping Up With the Kardashians star slipped into a revealing, summery two-piece swimsuit and shared some sultry snaps to Instagram on Monday.
Then, for her second post, Jenner got to the root of the issue she was interested in promoting. Alongside a skin-baring snapshot, similar to her first post, Jenner wrote, "But are you registered to vote? click the link in my bio.. let’s make a plan to vote together 🤍🤍"
Apparently, that was enough to get a whole lot of people suddenly interested in voting plans!
According to Us Weekly, the organization Jenner linked to in her bio, Vote.org, saw a sudden 1500 percent increase in web traffic, as directed via Instagram following her post.
This means an estimated 48,000 new viewers checked out the page, and several thousand either registered to vote or used the site's voter registration verification tool.