All of the hype paid off!
Audiences can't stop talking about Fifty Shades of Grey, and it's having the best President's Day weekend opening ever.
In its first weekend, the R-rated film generated a record $81.7 million. To put that number in perspective, that's almost $50 million more than the movie Kingsman: The Secret Service in second place at $35.6 million. Based on the best-selling novel by E.L. James, this movie has already doubled the amount that it cost to make it, $40 million.
And while there's been a lot of anticipation, these sales only further prove that sex sells. There are seven sex scenes in this romance, and those "Red Room" moments caused a lot of curiosity before the release as both Jamie Dornan and Dakota Johnson teased them together.
WATCH: Is 'Fifty Shades of Grey' a Love Story or a Sexy Romp?
"Some of the Red Room stuff was uncomfortable," Dornan admitted to Glamour. "There were times when Dakota was not wearing much, and I had to do stuff to her that I’d never choose to do to a woman."
"I didn’t go to the sex dungeon," Johnson confessed to the mag. "I wanted to keep myself distanced from it at first because I wanted Ana's reaction to certain things to be completely honest and real, like new."
Fifty Shades of Grey chronicles the intense romance between a S&M- loving businessman Christian Grey (Jamie Dornan) and a timid college student Anastasia Steele (Dakota Johnson).
PHOTOS: Jamie Dornan Strikes Unbelievable Pose
With the long weekend, this box office topper is expected to make over $90 million.
Have you seen the movie? Let us know your thoughts using the hashtag #ETnow.
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