Under Armour responded with this ad showing Gisele punching the critical tweets away. With phrases like "Gisele is not an athlete" and "stick to modeling sweetie" behind her, Gisele proves that she can definitely box.
Traditionally known for its masculine commercials, the brand is now targeting women and making them feel empowered with campaigns like this one. "I will what I want" is the slogan for these ads. Recently, their ad with dancer Misty Copeland went viral with 4 million views on YouTube in its first week. The ad shows a ballerina getting a rejection letter, but she does not let that stop her from leaping in the air.