UPDATE: Late Wednesday evening, hours after he deleted a slew of tweets about Jay Z's Tidal, Kanye West wrote a new post on Twitter showing his support for the service. The original story is below the tweet.
It seems like Kanye West is distancing himself from the Tidal music streaming service he helped launch less than a month ago.
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The 37-year-old rapper has changed his Twitter profile picture back to a My Beautiful Dark Twisted Fantasy avatar from the bright blue Tidal square, and removed all mentions of the streaming service on his Twitter page.
Kanye kiiiiind of defended Tidal in his new cover story for Paper Magazine, but mostly just wrote about how it's not an Illuminati cover-up.
"I heard a comment -- a joke -- about the Tidal press conference being an Illuminati moment," said Kanye. "I'm tired of people pinpointing musicians as the Illuminati. That's ridiculous. We don't run anything; we're celebrities. We're the face of brands. We have to compromise what we say in lyrics so we don't lose money on a contract."
Either way, things are looking pretty rough for Tidal, which has fallen out of the top 700 on the iPhone apps chart, just as rival Spotify is surging, according to the Los Angeles Times.
Unlike Spotify, Tidal does not have a free alternative for its service.
WATCH: How Tidal Stacks Up Against Spotify
People on Twitter have been making fun of Kanye's apparent departure from the Tidal brand.
You could almost say it's kind of like what happened with Amy Schumer.
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Who knows, maybe Kanye is just heeding his own advice.
At least one thing's for sure....
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ET has reached out to Kanye and Tidal's reps for comment.
Watch the video below for more from Kanye's Paper Magazine cover story.