Tinder didn't take too kindly to Vanity Fair's article on the hookup culture and the dating applications that have helped promote such societal norms.
Contributing editor Nancy Jo Sales -- perhaps best known for her coverage of Hollywood's Bling Ring and Alexis Neiers' spastic voicemail message to her on E!'s former reality show Pretty Wild -- details the possible negative effects that dating apps can have on millennial relationships.
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"Hookup culture, which has been percolating for about a hundred years, has collided with dating apps, which have acted like a wayward meteor on the now dinosaur-like rituals of courtship," Sales writes.
The article, titled "Tinder and the Dawn of the 'Dating Apocalypse,'" did not have quotes from those responsible for making apps like Tinder and Hinge, but instead Sales interviewed twenty-something men and women who actually use the dating tools, in addition to numerous experts.
Multiple times in the article, it is noted by men (and some women) using Tinder and the likes that these apps greatly improve their chances of having lots of casual sexual encounters.
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“It’s like ordering Seamless,” said Dan, a user of the mobile dating apps, referring to the online food-delivery service. “But you’re ordering a person.”
“When it’s so easy, when it’s so available to you,” another interviewee named Brian said, “and you can meet somebody and f**k them in 20 minutes, it’s very hard to contain yourself.”
"New York guys, from our experience, they’re not really looking for girlfriends," a woman named Reese is quoted in the article. "They’re just looking for hit-it-and-quit-it on Tinder."
After the VF article was published, Sales, via Twitter, referenced a statistic in AdWeek that claimed 30 percent of those who say they're single on Tinder are actually married. That's when Tinder went on a Twitter rant.
"Hey @nancyjosales -- that survey is incorrect," Tinder's Twitter handle responded. "If you're interested in having a factual conversation, we're here."
But the tweets didn't stop there. Tinder's Twitter then began to cite all the good things the dating app has done for the world.
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After around 17 messages in regards to what was said in the VF article, as seen below, Tinder released a statement to ET.
"We have a passionate team that truly believes in Tinder. While reading a recent Vanity Fair article about today’s dating culture, we were saddened to see that the article didn’t touch upon the positive experiences that the majority of our users encounter daily," reads the statement. "Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted."
Sales also responded via Twitter to Tinder's tweets, writing: "Is Kim Jong Un on Tinder?"
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She then began to re-tweet those defending her article on the social media site. One Twitter user wrote: "@nancyjosales would it be fair to say your intent was more the societal effects of easy hookup culture rather than which app was the means?"
ETonline has reached out to Sales for further comment.
Whose side are you on? Check out Tinder's Twitter tirade:
One celebrity that doesn't seem to have a problem with Tinder is Hilary Duff. In fact, she based her music video for "Sparks" around the dating app.
"I never ever thought I would do something like this," she reflects in the video. "And when I just surrendered to the experience, I had a great time."