"For H&M it is important to show diversity and a range of personalities in everything we do. We have picked Caitlyn Jenner, one of the world's most celebrated athletes, as part of this H&M Sports campaign we want to illustrate that everything is possible -- in sports, and in life. It is a collection of performance made to celebrate individuality and self-belief," a spokesperson for the brand told ET.
News of Jenner’s new H&M Sport campaign comes weeks after the former Olympian announced she was collaborating with MAC Cosmetics.
The partnership will feature a limited line of lipstick in her signature shade, “Finally Free,” with all proceeds going to the MAC AIDS Fund Transgender Initiative.
While Jenner continues to make a splash in the fashion world, she’s been turning heads for her surprising political views, including wanting to be a “trans ambassador” to presidential hopeful, Ted Cruz. Most recently, she dissed Democratic candidate Hillary Clinton in the season premiere of I Am Cait season two. Watch below: