While the 34-year-old diva does appear flawless channeling Flashdance in her ELLE photo spread, she says she's not focused on looking perfect.
"It's really about changing the conversation. It's not about perfection. It's about purpose. We have to care about our bodies and what we put in them," Beyonce explains. "Women have to take the time to focus on our mental health -- take time for self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself."
Beyonce hopes Ivy Park will help promote that message of self-love. "It’s really the essence: to celebrate every woman and the body she’s in while always striving to be better," she shares. "I called it Ivy Park because a park is our commonality. We can all go there; we’re all welcomed. It’s anywhere we create for ourselves. For me, it’s the place that my drive comes from."