The 44-year-old singer is making a big statement with his latest project.
Pharrell Williams is making a big statement with his latest song.
The 44-year-old singer has recorded a track that will not be released for 100 years -- until 2117.
Williams has partnered with LOUIS XIII Cognac on the song, which was created to shine a light on environmental issues. "100 Years" was recorded onto a record made of clay from the chalky soil of the Cognac region, and stored in the cellars of LOUIS XIII in a state-of-the-art safe specially designed by Fichet-Bauche that is only destructible when submerged in water.
According to a press release, LOUIS VIII and Williams hope to motivate the population to take action against global warming, as scientists have projected that a significant portion of the world's land (including Williams' song) will be underwater in the next century.
The singer premiered "100 years" during a private listening party in Shanghai, China, for 100 lucky guests -- the party is the only time the song will be heard until 2117.
"I love the fact that LOUIS XIII thinks a century ahead," Williams said in a statement. "We should all do the same for the planet. We have a common interest in preserving nature for the future. Each bottle is the life achievement of generations of men and women. It's all about legacy and transmission."
See more on Williams in the video below.