Pride 2020: Fashion and Beauty Collections Giving Back to LGBTQ Organizations

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Each product has been selected and reviewed by our editorial team; however, we may receive affiliate commissions from some links to the products on this page. Prices listed are subject to change by the retailer. Promotions in this article are subject to availability, expiration and other terms as determined by partner.
Pride collections 2020
Courtesy of ASOS, Happy Socks, Puma

Pride looks much different in 2020. In lieu of parades and other large gatherings, most of us are now celebrating via virtual events from our homes as our nation continues to follow coronavirus precautions.

Furthermore, following the deaths of George FloydBreonna Taylor, Tony McDade and other black and transgender people killed by police, protests against systemic racial injustice continue across the country and all over the world.

This month, and always, we stand in solidarity with the LGBTQ and black communities. Many brands in fashion and beauty have launched Pride-themed collections that support and give back to global, national and local organizations dedicated to providing aid, resources and space for the LGBTQ community, such as the Marsha P. Johnson Institute, the Trevor Project, GLAAD and more. 

Check out brands with Pride collections donating to LGBTQ organizations. 

Quay

Quay's Pride collection features the eyewear brand's bestselling sunglasses with mirrored rainbow lenses. Donate $5 to NAACP Legal Defense and Educational Fund, Feeding America or the Trevor Project and get $10 off your purchase. Quay is also directly donating $50,000 to the Trevor Project. 


Fluide
Fluide Proud Together Set
Fluide
Fluide

Fluide, a queer vegan makeup line created for all, is donating 10% of sales of the Proud Together Set to the Marsha P. Johnson Institute, named after the activist and performer who was a prominent figure in the Stonewall uprising of 1969. The organization works to protect and advocate for the human rights of black transgender people and amplify their voices. The set includes an extraterrestrial-design "Proud Together" tee by Hippy Potter, colorful Pride Aura Glitter and shimmery Universal Gloss. 


Converse
Converse Pride Chuck 70
Converse
Converse

Converse's Pride collection of sneakers celebrates inclusivity. It's inspired by the "More Color, More Pride" flag, which features black and brown stripes in the rainbow flag to raise awareness of racial discrimination within the LGBTQ community, originally concepted by social justice advocate Amber Hikes. With the collection, Converse continues to contribute to their organization partners that support the community's youth, including It Gets Better Project, BAGLY, Ali Forney Center and OUT MetroWest


Happy Socks x The Phluid Project
Happy Socks Dog Tooth Sock
Happy Socks
Happy Socks x The Phluid Project

Happy Socks and the Phluid Project, a gender-free clothing brand, have come together to design a collection of colorful patterned socks to rock with full self-expression. Adult and kids sizes are available. Ten percent of net sales of all Pride products sold this year will be donated to the Trevor Project, an organization that provides crisis intervention and suicide prevention services to LGBTQ people under age 25. 


Marc Jacobs Beauty

Marc Jacobs Beauty Enamored (with Pride) collection is comprised of five new shimmery shades of the Hydrating Lip Gloss Stick that comes in limited-edition rainbow-print packaging. The brand is donating to SAGE, an organization that gives support to elders in the community, and Le Refuge, a French organization that provides shelter to youth in the community. 


Puma x Cara Delevingne
Puma Pride Sleeveless Tee
Puma
Puma x Cara Delevingne

Puma has teamed up with Cara Delevingne to create the From Puma With Love pack, inspired by love and unity. Choose from a range of hoodies, tees, belt bag and slides. Twenty percent of the proceeds made from the sales of the collection with a maximum donation of $250,000 will go to the Cara Delevingne Foundation to benefit charities that support the community. 


ASOS x GLAAD

2020 marks the fourth year in a row ASOS has collaborated with GLAAD for a Pride fashion collection, highlighting the LGBTQ media organization's work in advancing acceptance and equality. The unity-inspired apparel boasts tie-dye, graphic prints, floral patterns and rainbow. One-hundred percent of net sales will benefit GLAAD. 

 


Peloton
Peloton Pride Tee
Peloton
Peloton

Peloton's 20-piece Pride collection features activewear, water bottles and accessories. In addition to donating 20% of sales from the collection to the Ali Forney Center, Peloton will directly donate $100,000 to the organization. The Ali Forney Center helps homeless youth in the community and provides resources to lead empowered, independent lives. AFC was named after Ali Forney, who was a gender-nonconforming teen dedicated to advocating for the safety of homeless youth in the community. 


Youth to the People
Youth to the People With Pride Minis Kit
Youth to the People
Youth to the People

This limited-edition skincare kit is filled with mini sizes of the Superfood Cleanser, Yerba Mate Resurfacing Energy Facial and Superberry Hydrate + Glow Dream Mask. One-hundred percent of profits from sales of the kit will be donated to GLSEN, an organization that advocates for programs, policies and resources that help protect LGBTQ students in schools. 


Each product has been selected and reviewed by our editorial team; however, we may receive affiliate commissions from some links to the products on this page. Prices listed are subject to change by the retailer.

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