Specifically with how the video starts off with Reputation's iconic snake, which suddenly explodes into butterflies -- seemingly symbolic of the idea that this song, and likely her entire album, won't have the aggressive and confrontational edge that Reputation had in some of its tracks.
Another shout-out to "Look What You Made Me Do" could possibly be found in the lyric, "I'm the only one of me, baby that's the fun of me." Famously, the video for "Look What You Made Me Do" ends with hundreds of versions of Swift from her past, while this song implies she's looking to embrace all aspects of herself and her individuality.
Another one of the possible "Easter eggs" that Swift has hinted at might be found in the wall of baby chick paintings, which surround a portrait of The Dixie Chicks, right as Swift sings the line, "There's a lot of cool chicks out there." Some fans have taken that as a clue that perhaps Swift will be working with the girl group sometime in the future, and in response, they tweeted the looking eyes emoji.
OK, I’m pretty sure this is the Dixie Chicks on the wall. First single is a duet. New theory: the whole album is collabs, next single will feature Dixie Chicks. Maybe album is titled ME! and YOU!, you bring the duet partners. #TaylorSwiftTONIGHTpic.twitter.com/RqODTfos1o
Additionally, some fans have been suggesting that Swift secretly got engaged to boyfriend Joe Alwyn, and that one of the biggest Easter eggs would be a clue confirming that. While there was nothing definitive, some fans think that Brendon Urie popping the question with a ring box could be a visual clue to her supposed engagement.
Here's a look at some of the wild, wonderful, far-out theories and interpretations fans have been sharing since the video dropped.
“Okay regarding Easter Eggs.. there are a lot of them in this video. Some you’ll find out right away and some will take a minute to reveal their meaning (omg why am I talking like a sorcerer.” - Taylor on the #ME music video via YouTube chat