Abercrombie & Fitch's Sticky 'Situation'

Abercrombie & Fitch, the clothing retailer famous for putting scantily-clad young models in its ads and catalogs, wants Jersey Shore's Mike "The Situation" Sorrentino to stop wearing their clothes -- and is willing to pay him handsomely to do it.

The company has offered "substantial payment" to "The Situation" and producers of MTV's hit reality show if the star agrees to stop wearing Abercrombie & Fitch clothes. The offer was also extended to other cast members.

"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image," the retailer said in a statement. "We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans," the statement added. 

"The Situation" has become notorious for flaunting his six-pack abs by frequently lifting his shirt in public and on red carpets to reveal his defined stomach. In doing so, he has often flashed the Abercrombie & Fitch underwear brand.

Last year, "The Situation" gave an interview to New York magazine in which he claimed credit for one of the company's products: "Abercrombie & Fitch, their most popular shirt, they told me, is 'Fitchuation.' I mean, where did they get that from? Obviously from myself."