Uoma Beauty's 'Coming 2 America' Collection is a Tribute to African Beauty
By Dale Arden Chong
Each product has been independently selected by our editorial team. We may receive commissions from some links to products on this page. Promotions are subject to availability and retailer terms.
Of all the ways to celebrate the arrival of Eddie Murphy's latest movie, Coming 2 America -- including socially distanced viewing parties and streaming the film on Amazon Prime -- beauty lovers might love Uoma Beauty's latest collection, which was created in honor of the new flick. And just like the sequel to Murphy's Coming to America, this makeup launch will bring everyone (virtually speaking, of course) right back Zamunda.
Inspired by both Coming to America and Coming 2 America, Uoma Beauty's limited-edition collection is an ode to African culture and Black beauty, referencing details of African royalty.
"This collection is our most personal to date as we pay homage to our beloved continent #Africa and take you through a journey and showcase true African Royalty," the beauty brand wrote in an Instagram post announcing the new launch. "With pride we tell the stories of our ancestors that have been long forgotten. A story of Opulence, Courage, Resilience, Heritage and Pride. t's our ode to the Black Skinned Beauty for she is the Mother of all Beauty"
Ranging from $18 to $44, the Black-owned makeup brand Coming 2 America collection includes eyeliners, metallic lipsticks, two mini eyeshadow palettes, one large eyeshadow palette and one highlighter palette. Use these products to create beautiful makeup looks for every day occasions or go bold with the brighter palettes when you want to stand out.