When it comes to charity, Seth Rogen will willingly volunteer to get creamed.
The This Is the End star joined his wife and actress, Lauren Miller, on Monday's installment of The Ellen DeGeneres Show for a game of "Pie Face," in which DeGeneres gives stars the chance to raise money for a charity of their choosing.
In Rogen's case, he is supporting Hilarity for Charity, a cause he started six years ago with his wife after Miller's mother was diagnosed with Alzheimer's. This year, the 35-year-old actor has teamed up with Netflix to create Seth Rogen's Hilarity for Charity, to be released on April 6. Proceeds aid in Alzheimer's research and also assist with at-home care for those diagnosed with the disease.
"We're just trying to make it bigger and better than ever and try to make Alzheimer's something that seems remotely and culturally relevant for young people to care about at all," Rogen tells DeGeneres.
When it came time to compete for a pie in the face, Rogen quickly finds himself at a disadvantage.
"I can't find my chin, it's this beard!" he jokes, when placing his face in the opening.
The Superbad star continues to incorrectly guess Mickey Mouse's original name (Mortimer) and suffers a similar fate when faced with a second question.
"Your middle name is Aaron. What's mine?" DeGeneres asks.
Rogen hesitated. "Uhh, Melinda?" he guesses.
"No, it's Lee," the daytime television host shares. "Spelled L-E-E, by the way."
When it comes time to press the button, Rogen grimaces.
"It's really jigglin' in there," he notes, just before getting slapped with a cream pie.
The couple then receives a generous $10,000 check for their charity, courtesy of Shutterfly.
For more from The Ellen DeGeneres Show, watch the video below.