Hailey Bieber Trademarks 'Bieber Beauty' for Her Own Product Line

Hailey Baldwin 1280
Courtesy of Levi's

Will Hailey Bieber be the next Kylie Jenner? 

The 22-year-old model filed to trademark "Bieber Beauty" on April 10, according to paperwork from the United States Patent and Trademark Office, obtained by People

The trademark is reportedly for "beauty and cosmetic products." Hailey previously registered her name, "Hailey Bieber," back in October 2018 for a clothing line. 

Hailey seems to be in the beginning stages of starting her own empire, following in the footsteps of fellow friend and social media star Kylie Jenner, who officially became the youngest self-made billionaire in March, thanks to her immensely successful Kylie Cosmetics brand. Although Hailey has been the face of beauty brands before, including ModelCo and currently bareMinerals, this filing marks the first for her own line. 

Just last week, it was revealed that Ariana Grande filed paperwork to trademark "Thank U, Next" for beauty products. 

Hailey was recently seen at Coachella with her husband, Justin Bieber, and gal pal, Kendall Jenner. Hailey and Justin became engaged last July and secretly got married at a courthouse in September. 


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