J Balvin hopes his music inspires people to dream big.
The "Ritmo" reggaetonero has made a name for himself in his native country of Colombia, the United States, and all over the world, but it took years of hard work, passion and determination to get where he's at. Now, he's partnering with Dolby for a short film detailing his creative process, his passion for breaking barriers and his drive to continue making music
"I make music for my dreams and for inspiration. There's a moment that you just want to inspire people…not only to do music, but to do whatever they want to do in their lives," Balvin exclusively tells ET. "And I think that I'm here to inspire people to just follow their dreams, to be disciplined, to work hard. And inspire no matter what."
"Everything was against me because reggaeton was born in Panama, but especially grew in Puerto Rico," he continues. "Colombia didn't have anyone at that time doing reggaeton. Everyone thought I was crazy. But at the same time, that was a blessing because it made me want to prove them wrong."
Directed by Karena Evans, the 90-second film goes deep into what inspires the artist and his first experience with Dolby Atmos Music. Balvin also discusses his perspective of music as a color palette, the impact of growing up in Colombia and moving to New York to chase his dreams, and how these influences define his distinct sound.
"I see music as colors. With this new album that we're making, we really want people to feel the colors," Balvin explains. "Dolby Atmos lets you feel the layers of music; you can feel the layers of the gradients in the colors. I’ve never heard music like this. I love it."
Watch the short film in the video above.
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