They come from very different backgrounds, but the Robertsons and the Kardashians may have more in common than you'd think.
"We try to pull the positive things out of a family," Willie Robertson tells ETonline, sitting down with wife Korie Robertson to discuss her new parenting book, Strong & Kind. "Korie's always said that the Kardashians, they always stick together, and that's like the Robertsons. They stick together with each other no matter what."
WATCH: Willie & Korie Robertson Reveal the One Thing That Makes Dad a Total Pushover
In Strong & Kind, the Robertsons point to mass media, from gaming to social media to television, as a major influence on kids today -- and a major challenge for parents.
"[It's] one of the biggest problems, I think, today," says Willie. "Parents not there, they're working, they're doing something, and they don't realize the technology. ... It's super scary."
"What are they learning? What are the messages that are being given to them about what's important in life?" adds Korie. "The people that they look up to that are supposedly in the spotlight and getting all the attention, are they people of value? Are they what you want to be when you grow up?"
Yes, Willie and Korie do limit their young kids' Internet usage. They also block certain TV programs and R-rated films. But when it comes to programming like Keeping Up With the Kardashians, though it depicts a different brand of family values than their own, Willie and Korie say they'd rather talk with their children about the message than shield them from it.
"We're not isolationists by any means," says Willie. "I went to a public school. I was exposed to a lot of things and you get strong and you learn how to function in the world. They're gonna be dumped into the world at 18 and have to deal with it in on their own, so we explain things and the key there is how we live our lives... and explain that it may not be best for us, but we're not gonna judge other people."
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With a laugh, he says: "I don't read what I read in the headlines and assume everything's true. Believe me, I hope everybody doesn't do that."
When it comes to the Kardashian-Jenners' long-running reality TV empire, the Robertsons have nothing but respect.
"I know how hard it is to make a TV show," Willie notes. "We can appreciate how much time goes in from them running their businesses, we do the same thing, so it's a lot of hard work.
"To be on TV that long, you've got to have talent and you've got to be entertaining," he continues. "It's a little bit of a different brand than ours [but] they make it work. They've been successful."
Willie and Korie also had words of support for the beleaguered Duggar family, whose TLC series, 19 Kids and Counting, was canceled earlier this year amid a family scandal.
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"It's sad and my heart definitely hurts for them, as it would any family that goes through struggles," says Willie. "But I know they're people of faith and one of the key elements of the Bible is forgiveness. And hey, God can put stuff back together that we sometimes can't see. I know when you're in that storm and you're in that valley, it's kinda hard to see. I wish them the best."
In addition to Strong & Kind, the family is also promoting Willie's new book, American Hunter. Both new releases are available now.
In the video below, Willie and Korie banter back and forth about which parent is stronger and kinder. Press play to see what makes Willie a total pushover with the kids!