Rihanna Debuts Fenty x Puma Collection at NYFW, Gigi Hadid Models Icy White 'Frozen' Locks
By Desiree Murphy
Rihanna is working the runway!
The pop star-turned-fashion designer is the brand ambassador and womenswear creative director for Puma, and she debuted her street-inspired Fenty X Puma Fall 2016 collection during New York Fashion Week on Friday.
While the clothes were beyond cool, all eyes were on the models' slicked back, frosted white hair.
The 27-year-old singer turned to sisters Gigi and Bella Hadid to model in her first-ever runway show for the sports brand, as well as Stella Maxwell, Marjan Jonkman, Ruth Bell, Frederikke Sofie, Imaan Hammam, Taylor Hill, Maria Borges and August Gonet.
RiRi's hairstylist, Yusef Williams, was responsible for creating the hairstyles, or "arctic chill hair masterpiece," as he put it.
Rihanna later told The New York Times that the reason she agreed to do a collection with Puma was because they fully trusted what she could bring to the table.
"They were willing to let me be creative and express myself in whatever way I wanted to," she explained. "They wanted a change. So I thrive off of challenge like that. I love situations where I can just make something completely different."
"I actually want people to wear my stuff," she continued. "That will be the day. The only thing that can make me feel better than tonight is to see somebody else wearing my stuff on the street. Down the street, on Instagram. Instagram's pretty much down the street at this point. To see anybody, especially if I think they're cool, and they chose to wear it, that's a big deal. That's a big deal. Like somebody buying your music. But better. Because they have to do it in public."
After the show, Rihanna hit the dance floor at a private afterparty at Up&Down. She sang along to tracks off her new album, ANTI, while surrounded by her many runway models, including the Hadid sisters, Naomi Campbell, Iman and Chris Rock.