Ashley Graham Debuts Sexy New Haircut at VMAs: 'I Feel High-End and Luxurious!'

Dare to chop? Ashley Graham sure does, and she showed it off during Sunday night’s MTV Video Music Awards.

Just days after debuting a hot new long bob, Sports Illustrated swimsuit model Ashley Graham went even shorter, thanks to Renato Campora for Dove Hair. Clad in a revealing Naeem Khan gown, the 29-year-old switched from a lob to a straight-up bob and told ET’s Carly Steel that the new ’do is a bit of a game-changer.

“I feel high-end and luxurious! Also, I felt like my sexy was connected to my hair, and I cut it off and was like, ‘Ahhh, damn, I look good!’” Graham told ET.

Graham and her stylist quickly agreed on the effortless, chic style for the awards show. “After seeing Ashley’s dress for the VMAs, I knew I wanted to do something unexpected and beautiful to compliment the modern sexiness of her Naeem Khan dress," Campora told ET. "Plus, it’s the perfect way to stay cool on a humid New York night!”

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Graham’s doting husband Justin Ervin didn’t hesitate to agree, telling ET, “She looks incredible, doesn’t she? I’m just the living accessory, I gotta make her look good!”

Ervin admitted that his jaw hit the floor when he first laid eyes on the America’s Next Top Model judge tonight, jokingly adding, “I had to have her assistant and stylist pick it up.”

Graham’s sexy VMA look was merely a sneak peek, as the model will be showcasing her new intimates line for Addition Elle during New York Fashion Week next month. “September 14th is my runway show,” the self-proclaimed body activist told us. “You can see all this sexiness walking down the runway in my lingerie.”

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Hear more about Graham’s take on the term “plus-size” in the video below.

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