Pantone Announces Its Color of the Year for 2020 -- Shop the Color!

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Brie Larson Captain Marvel London Premiere
Mike Marsland/WireImage

Pantone has announced its Color of the Year for 2020! 

The global authority on color revealed on Thursday the timeless shade of Classic Blue will be the biggest color trend for next year across industries from fashion to industrial design. Pantone explained on Instagram the emotional effect the calming color has. 

"Suggestive of the sky at dusk, the reassuring qualities of Classic Blue offer the promise of protection; highlighting our desire for a dependable and stable foundation from which to build."

Pantone also pointed out Classic Blue marks the start of a new decade. 

"As we cross the threshold into a new era, Pantone has translated the hue into a multi-sensory experience to reach a greater diversity of people and provide an opportunity for everyone to engage with the color." 

Classic Blue is quite a departure from 2019's Color of the Year, Living Coral, which was much brighter and bolder. 

See the color in action by browsing through the celebrities who wore the hue this year. 

Brie Larson

Brie Larson London Captain Marvel Premiere

Brie Larson at the "Captain Marvel" London premiere in February 2019.

Mike Marsland/WireImage

Adriana Lima

Adriana Lima at the Oh Mercy! (Roubaix, une Lumiere) screening during cannes

Adriana Lima at the 2019 Cannes Film Festival.

George Pimentel/WireImage

Carrie Underwood  

Carrie Underwood at 2019 CMA Awards

Carrie Underwood backstage at the 2019 CMA Awards.

Robby Klein/Getty Images for CMA

Gabrielle Union

Gabrielle Union at "America's Got Talent" live show
Jon Kopaloff/FilmMagic

Celine Dion

Celine Dion Hyde Park Concert

Celine Dion performing at Barclaycard Presents British Summer Time Hyde Park in July 2019.

Ian West/PA Images via Getty Images

Shop ET Style's top picks of Classic Blue fashion and beauty items: 

Halogen Block Ribbed Sweater

A nubby knit to wear with everything from leather leggings to jeans. 


Swap black mascara for a blue one that'll really make your eyes pop!


Amp up your holiday glam by rocking this shimmery version on the lids.


Pantone's official footwear partner for 2020, Cariuma's sustainably made sneakers are the most comfortable and easiest way to rock the It shade. 

Miu Miu
Miu Miu MU 09US
Sunglass Hut
Miu Miu

A glittery pair of statement cat-eye sunglasses that'll be a great gift for the fashionable gal in your life. 

Each product has been selected, and each product’s style has been reviewed, by our editorial team; however, we may receive affiliate commissions from some links to products on this page. Prices listed are subject to change by the retailer.


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