Pantone Announces Its Color of the Year for 2020 -- Shop the Color!
Pantone has announced its Color of the Year for 2020!
The global authority on color revealed on Thursday the timeless shade of Classic Blue will be the biggest color trend for next year across industries from fashion to industrial design. Pantone explained on Instagram the emotional effect the calming color has.
"Suggestive of the sky at dusk, the reassuring qualities of Classic Blue offer the promise of protection; highlighting our desire for a dependable and stable foundation from which to build."
Pantone also pointed out Classic Blue marks the start of a new decade.
"As we cross the threshold into a new era, Pantone has translated the hue into a multi-sensory experience to reach a greater diversity of people and provide an opportunity for everyone to engage with the color."
Classic Blue is quite a departure from 2019's Color of the Year, Living Coral, which was much brighter and bolder.
See the color in action by browsing through the celebrities who wore the hue this year.
Brie Larson
Brie Larson at the "Captain Marvel" London premiere in February 2019.
Adriana Lima
Adriana Lima at the 2019 Cannes Film Festival.
Carrie Underwood
Carrie Underwood backstage at the 2019 CMA Awards.
Gabrielle Union
Celine Dion
Celine Dion performing at Barclaycard Presents British Summer Time Hyde Park in July 2019.
Shop ET Style's top picks of Classic Blue fashion and beauty items:
Swap black mascara for a blue one that'll really make your eyes pop!
Amp up your holiday glam by rocking this shimmery version on the lids.
Pantone's official footwear partner for 2020, Cariuma's sustainably made sneakers are the most comfortable and easiest way to rock the It shade.
A glittery pair of statement cat-eye sunglasses that'll be a great gift for the fashionable gal in your life.
Each product has been selected, and each product’s style has been reviewed, by our editorial team; however, we may receive affiliate commissions from some links to products on this page. Prices listed are subject to change by the retailer.
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