The series centers around Alex Guerra, a chart-topping, award-winning pop star who has been estranged from her family for five years. The story will follow Guerra after a crisis forces her to return home to Texas, where she'll juggle a love triangle, the demands of her career and the dark secrets of the family that she now desperately wants to win back.
The "Como La Flor" singer's siblings, Suzette Quintanilla Arriaga and Abraham Quintanilla Jr., will serve as producers, alongside Simran A. Singh.
"We are excited to come on board as producers on an ABC music driven, Latino family drama that celebrates Selena’s musical legacy with a lead character whose music and career is inspired by Selena,” Suzette expressed in a statement.
Miguel Nolla (Scandal) is attached to write and co-executive produce. Sergio Aguero, Jaime Davila and Rico Martinez of Campanario Entertainment, and Scooter Braun, Scott Manson and James Shin of SB Projects will serve as executive producers.
“I’m a little bit emotional, but more so, excited that this is happening and that there will be a place where Selena will be recognized as an artist,” Suzette told ET exclusively before the event. “And what better place than to have her star in front of the Capitol Records building. It’s a full circle moment for me.”