The Best Colored Hair Shampoo

Love how your hair looks with fresh color but hate that it fades within a matter of days? Want to extend the life of a hair-coloring session at the salon? You might need to switch out your shampoo.
Maintaining that salon-perfect shade or keeping your highlights bright enough to pop can be tricky if you're using the wrong hair products. It all comes down to the ingredients. Try to avoid shampoos filled with harsh chemicals, like sulfate and parabens, which can speed up the color fading process. (You should be looking for paraben and sulfate-free products even if you don't color your hair -- they can strip it of natural oils and irritate your scalp.) Other things that can accelerate color fading include UV rays, hard water and heat damage inflicted by hair tools like flat irons.
With that in mind, we've rounded up the best shampoo options for every budget and all hair types, from colored hair and damaged hair to curly hair and natural hair. Each product is available online, and a few are currently on sale.
Below, ET Style's picks for the best color treated hair shampoo to maintain your fresh color -- and the indescribable feeling that goes with it.
Each product has been selected, and each product’s style has been reviewed by our editorial team; however, we may receive affiliate commissions from some links to products on this page. Prices listed are subject to change by the retailer. Promotions in this article are subject to availability, expiration and other terms as determined by partner.
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