RuPaul's Drag Race, currently streaming on Hulu and Paramount+, has been on the air for 13 seasons now, introducing us to hundreds of incredibly talented performers and makeup artists. These queens have given us plenty of makeup tips and tricks on the show, in YouTube tutorials and more. Many of the queens have taken their bold Drag Race looks and used them to collaborate with existing makeup brands and even launch brands of their own.
Prepare for the makeup renaissance by shopping these drag-friendly brands just in time for LGBTQ+ Pride month.
RuPaul’s Drag Race Season 12 contestant Gigi Goode recently released their makeup collaboration with Christian Audette and it’s everything! The collection includes this complete lip kit (now available for pre-order) that includes a sexy red, a neutral pink, lip liner and gloss.
Willam Belli, or just Willam, is known for being disqualified from Season 4 of RuPaul's Drag Race -- and for being one of the most outspoken queens on the show. But through it all, his makeup was on point. His Suck Less collection includes false lashes, lip varnishes and glitter gellies, including the popular Roller Rink Glitter Gelly filled with stars and hexes seen here (0.53 oz).
Miss Fame’s makeup collection, intended to celebrate individuality and diversity, features a number of body/face glitters, an eyeshadow palette and numerous lipsticks that double as cream blushes. This cruelty-free, limited-edition kit from the Vogue fashion model (and Season 7 RuPaul's Drag Race queen) includes new experimental red glitter and her best-selling LipVoyeur Crème Lipstick, The Other Woman.
Trixie Mattel’s makeup line is based on her experience as a drag queen and a makeup artist, creating high-quality, colorful products in fun, youthful packaging. This Flamingo glitter in a pink lemonade color, offered for Pride, claims to deliver "Florida front yard realness" wherever you put it.
Season 7 queen Kim Chi's extensive line includes a variety of eye, lip and face products, in addition to makeup tools such as mirrors and blenders. This small (5 inches by 2.75 inches) Ketnipz x Kim Chi Chic eyeshadow and pigment palette, a collector's edition, features 18 colors to experiment with. And a bonus: The brand donates 2% of every sale to The Trevor Project, an organization that helps prevent suicide among LGBTQ youth.
Anastasia Beverly Hills is well known for their brow products, but their cosmetics line is just as excellent. The Alyssa Edwards eyeshadow palette here features 11 mattes and 3 metallics. Best of all, it's currently half off at Sephora.
Morphe made a name for itself with its collaborations and artistry palettes, such as this 25-color palette with vivid hues. The brand just released their 2021 Pride collection in partnership with The Trevor Project and with former RuPaul Drag Race choreographer and judge, Todrick Hall, as the face of the collection. For this specific collaboration, they are donating 100% of the proceeds back to The Trevor Project to celebrate and give back to the LGBTQ community during Pride month.
Mally is another favorite of RuPaul’s makeup artist, Raven. The brand has a collaboration with RuPaul in partnership with QVC that features face, eye and lip products, such as this four-piece liquid lipstick set serving up high-intensity opaque color in a soft-matte finish.