Why Meghan Markle and Prince Harry Unfollowed William, Kate and Rest of Royal Family on Instagram

By

The Duke and Duchess of Sussex are changing up their social media game. 

As of Wednesday, Prince Harry and Meghan Markle had unfollowed several royal accounts, including Kensington Royal (Prince William and Kate Middleton), Clarence House (Prince Charles and Camilla), Prince Andrew Princess Eugenie and even The Royal Family (the Queen and other members of the family).

As Harry and Meghan explained in a lengthy post, the move was strategic, meant to highlight Mental Health Awareness Month. "To pay tribute to all of the incredible work people across the globe are doing in this space, we are hoping to shine a light on several Instagram accounts that promote mental well-being, mental fitness, body positivity, self-care, and the importance of human connection -- to not just hear each other, but to listen," they wrote. 

The pair's following list shrunk from 23 to just 16. Accounts the parents-to-be are following include Heads Together, which is the royals' mental health initiative, as well as Lady Gaga's Born This Way Foundation and Oprah Winfrey's SuperSoul Sunday talk show. Each month, Meghan and Harry will change the accounts they follow to draw attention to a different theme or cause. 

View this post on Instagram

May is Mental Health Awareness Month in the US and May 13-19 is Mental Health Awareness Week in the UK. To pay tribute to all of the incredible work people across the globe are doing in this space, we are hoping to shine a light on several Instagram accounts that promote mental well-being, mental fitness, body positivity, self-care, and the importance of human connection - to not just hear each other, but to listen. There are countless organisations doing amazing work for mental health - please consider the accounts we’ve highlighted as a small snapshot of this global support network. We are all in this together. We invite you to explore the extraordinary stories of strength, and the commitment to kindness as seen in the above accounts. Each month we will honour this same concept and change the accounts we solely follow based on a different theme or cause. Please go to our homepage and click “following” to see each of the select accounts and find out more about their work. Please note: Images shared are from some of the handles we are now following

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

Meghan and Harry unveiled their Instagram account last month and quickly set a record for the social media platform. Just five hours and 45 minutes after their account went live, @SussexRoyal had already amassed 1 million followers, a milestone that Guinness World Records said was reached in record time.

Fans have speculated that Markle, who deleted her personal Instagram after her engagement to Harry, is behind most of Sussex Royal's page. Find out why in the video below. 

RELATED CONTENT: 

Buckingham Palace Denies Leaking Prince Harry and Meghan Markle's Potential Names for Baby Sussex

Royal Baby Watch: All the Fan Theories on Meghan Markle Giving Birth

Meghan Markle and Prince Harry Wish Prince Louis a Happy Birthday With Sweet Instagram Message

Related Gallery