26 Women-Founded Brands to Shop for International Women's Day and Beyond
By Wesley Horvath
Each product has been independently selected by our editorial team. We may receive commissions from some links to products on this page. Promotions are subject to availability and retailer terms.
Amazon, Our Place, Ulta, ILIA Beauty and ET Online
March is Women’s History Month, and Tuesday, March 8, is International Women’s Day. In celebration of Women's History Month and International Women's Day, we've curated an assortment of women-founded brands you can shop today and every day.
According to the National Women’s History Alliance, the 2022 Women’s History Month theme is “women providing healing, promoting hope.” Healing can take on many forms. From meditation to having a self-care day there are a ton of ways you can recoup and heal yourself. In line with this year's theme for Women's History Month, we researched some great women-owned businesses that focus on healing and wellness, such as sustainable brand Girlfriend Collective and healing skincare brand Karuna Skin.
Of course, our list of women-founded brands isn't exhaustive. There are a ton of other stellar women-founded and women-owned companies, so it's important to do your own research to find new brands that align with your interests and lifestyle. Of course, supporting women-owned businesses doesn't end when April begins, so shop some of ET's picks of women-founded brands year-round.
Sophie Kahn and Bouchra Ezzah wanted to create a "gold standard" jewelry company, so they started Aurate New York. Beyond creating high-quality jewelry and accessories, Aurate upholds gold standard working conditions as well. From ethical working conditions to a direct-to-consumer approach, Aurate creates some sophisticated and delicate designs without any unnecessary hoops.
Co-founders Steph Korey and Jen Rubio started Away to create a better way to travel. Since traveling is already a stressful time, it always makes it a bit easier when you know you're packing up your valuables in a reliable carry-on or suitcase. And, it doesn't hurt if your luggage just so happens to be stylish.
Away's Daily Carry-On with Pocket makes the perfect rolling laptop case. Take it from the author, who owns this same carry-on. It makes it convenient to take your 13-inch (or less) tablet or laptop to a coffee shop or to work. After all, you can use a carry-on bag even when you aren't heading to the airport.
Founder Kathrin Hamm started the self-care and lifestyle company after falling in love with weighted blankets. Self-care should always include well-rested sleep, so it's easy to see why Bearaby produces so many different sizes of hand-knit and sustainable weighted blankets.
Lulu Cordero is the founder and CEO of Bomba Curls. From her experience with traction alopecia, Cordero set out to develop a haircare company that celebrates and nurtures curls. Bomba Curls is a vegan, cruelty-free and toxin-free Afro-Dominicana-owned company. Customers can enjoy the products that help define their hair's natural texture without worrying about parabens and sulfates.
Bomba Curls' Dominican Forbidden Hair Mask helps your hair hold onto its moisture. This hair mask also helps to protect your hair follicles, so it's best to apply the mask after your wash day to prevent your follicles from getting damaged. Plus, this hair mask helps your hair stay shiny and healthy.
After a career in finance, Nancy Twine reignited her passion again by founding Briogeo. Twine's company celebrates every hair type and texture. Briogeo doesn't just celebrate healthy natural hair, the Black-owned company also actively supports a healthier planet by reducing plastic use, making less waste and responsibly sourcing its materials.
Briogeo's Don't Despair Repair Deep Conditioning Mask is a hydrating mask that especially targets damaged and chemically treated hair. Since it's free of sulfates, silicones and parabens, it doesn't weigh your hair down. Instead, it moisture your hair and helps repair its natural texture.
CEO and founder Priscilla Tsai started her clean beauty brand after her career as a Wall Street investment banker. Having lived with acne, Tsai saw a problem in the beauty industry: a lack of sustainable products that target sensitive skin. Thus, she decided to launch an affordable and sustainable skincare brand. As a company, Cocokind openly displays its carbon footprint and routinely updates it on the brand's blog.
Chia seeds and chia seed oil are rich in fatty Omega-3s. It's no wonder Cocokind made a Chia Facial Oil. Since Omega-3s help regulate your skin's oil production, they help reduce acne breakouts. Plus, chia seed oil is only a 1 on the comedogenic oil scale, so it isn't likely to clog your pores.
Now that freckles have become hyper-popular thanks to all the TikTok filters, you can add your own faux-freckles to your everyday look. And if you've been blessed with natural freckles, you can add your freckles back on whenever you apply your foundation or BB cream.
Co-founder and creative director Ellie Dinh started Girlfriend Collective with three critical words in mind: supportive, sustainable and stylish. All the clothes are made to be fashionable and support the right places on your body. The bonus is all the clothes at Girlfriend Collective are made from recycled water bottles. Let's face it: It's better to rock a cute One Shoulder Bra than have several bottles taking up space in a landfill.
These compressive and high-rise leggings basically guarantee you don't have any wardrobe malfunctions at the gym or at home. Girlfriend Collective's leggings with pockets come in 10 different colors, which include this limited edition droplet blue hue.
Trinity Mouzon Wofford is the co-founder and CEO of Golde. She started the superfood-enriched lifestyle brand from her one-bedroom apartment in Brooklyn. The Black-owned company advocates self-care and wellness through products you can enjoy (and reap the rewards from). After all, healthy products are always best when they feel and taste good.
The Golde Superfood Latte Sampler comes with three different enriched latte flavors including turmeric, cacao and matcha. The sampler contains 12 latte packets, as well as all the caffeine you love from coffee and lattes.
Co-founder and CEO Ju Rhyu kicked off Hero Cosmetics' official launch with just one product: the Mighty Patch. She came across the skincare benefits of hydrocolloid patches in South Korea and wanted to bring this acne-fighting skincare product to the states. It makes sense why Rhyu dubbed her brand Hero Cosmetics, seeing as her company is saving us all from pimples and clogged pores.
You know that oily gunk that makes your nose super shiny in the middle of the day? That's sebum, which comes from your overactive sebaceous glands. Sebum can potentially clog your pores, giving you blackheads and pimples. Thankfully, the Mighty Patch for your nose can help you get rid of any breakouts.
Sasha Plavsic co-founded ILIA Beauty alongside her brother, Zachary Ilia. The sibling team started ILIA Beauty to create a more transparent beauty brand that uses cleaner ingredients. With several items that include SPF and beneficial skincare ingredients, like squalane and hyaluronic acid, the brand helps customers make the most of their makeup.
A skin tint, serum and SPF in one product — ILIA Beauty just made your morning makeup routine quite a bit easier. The Super Serum Skin Tint with SPF 40 includes squalane, which gives this formula primer-like qualities. Since squalane is a non-comedogenic oil that smooths out your skin texture and hydrates your skin, you can skip your makeup primer if you want to (or if you're in a pinch for time).
Founder and CEO Linda Wang started skincare brand Karuna Skin to popularize sheet masks in the U.S. Having suffered from eczema, Wang curates all her products with sensitive skin in mind. Most of Karuna Skin's products are created without any parabens, mineral oil and dyes.
If you have combination skin that can vary depending on the day or you just don't know what products to use on your skin, the Face For All Mask Set is just for you. It's a sample of Karuna Skin's sheet masks, so it includes the following face masks Age-Defying+, Anti-Oxidant+, Brightening+, Clarifying+, Exfoliating+, Hydrating+ and Renewal+.
To promote body acceptance, Katie Sturino founded Megababe. Megababe sells a bunch of beauty essentials that everyone of any size can benefit from. With the weather warming up, we're especially grateful for Sturnio's line of products that prevent chafing and deal with sweat.
Megababe's Thigh Rescue is a life saver... or at least a thigh saver. This roll-on stick helps prevent friction. Plus, it contains aloe vera which can help soothe your irritated skin, especially if your thighs rub against one another. Thigh Rescue also contains a bunch of other powerful ingredients like pomegranate seed extract, vitamin E and ginger root extract.
With the help of professional trainers and physiologists, Brynn Jinnett Putnam founded Mirror back in 2016. Mirror truly is a game-changer because it brings the gym to your home without all the bulky equipment. With the Mirror membership, you can follow along in various classes and training programs, and you can even sign up for additional one-on-one personal training.
The Mirror Basic elevates your standard mirror and transforms it into a built-in gym. Thanks to its LED 1080p display, you can use Mirror Basic to follow along with a ton of different workout routines. Plus, the surround sound lets you get into the zone with your favorite songs.
NuFACE's toning devices and kits are loved by multiple celebrities (and a lot of other people). NuFACE's Mini Starter Kit is built for anyone with a hectic schedule. Use this kit for about 5 minutes each day, and you have your own faux-face lift.
In 2013, Sarah Gibson Tuttle founded Olive & June to help everyone fuel their passion for manicures and pedicures. Tuttle created Olive & June so that people around the world could experience a salon-quality mani without having to actually make an appointment at a salon every few weeks.
Olive & June's The Lazy Genius Trio includes three different vibrant nail polish shades. Included in the trio are TLG (an orchid purple hue), Start Small (a neutral tan) and You're Doing Great (a red with an orange undertone). Of course, if you sign up for Olive & June's membership you get a few dollars off the price.
Shiza Shahid is the co-founder and co-CEO of Our Place, which is on a mission to help everyone connect through food. Shahid tells Glamour that she started the company to help simplify cookware and make it more accessible. Instead of selling pricey and bulky sets that only professional chefs know how to use, Our Place focuses on high-quality and beautiful kitchen essentials.
Fashion designer Nicola Pelly co-founded Parachute along with architect Harry Parnass. The home essentials and loungewear company helps make everyone's living space a little bit more comfortable and chic.
Founded by self-taught graphic designer, Dana Bly, Pardon My Fro creates clothes, accessories and home decor that stand out from the crowd, featuring illustration and graphic designs that celebrate women who are proud of their hair and heritage.
CEO and Founder Denise Woodard started Partake Foods because of her daughter's food allergies. Woodard creates various decadent snack recipes to help make delicious treats, such as brownies and cookies, more accessible to people with multiple food allergies. All of Partake Foods products are completely free of peanuts, eggs, dairy, soy, tree nuts, sesame, GMOs, artificial preservatives and artificial flavors.
These allergy-friendly cookies are the perfect sampler pack. The variety pack includes chocolate chip cookies, carrot cake cookies, double chocolate chip cookies, ginger snap cookies and birthday cake cookies. Not only are these cookies vegan, but they're also gluten-free.
Petra Strand, a makeup artist and industry veteran, founded Pixi Beauty over 20 years ago. Thanks to her passion for the beauty industry, Strand started Pixi Beauty to create makeup and skincare products that look good and are good for your skin.
Ceramides are basically made for your skin because they're a part of your skin. Since your epidermis consists of 30-40% of ceramides, the Rose Ceramide Cream helps replenish that supply to the top layer of your skin. Since your epidermis gets its moisture from ceramides, this cream helps keep your skin hydrated.
Co-founders Evah Jackson, Sarah DeBoer and Nathan Jackson started their luxury towel brand, Resorè, to help improve everyone's skincare routine. Skincare and towels might seem like two completely different industries, but the fabrics you use in your day-to-day life can really impact your skin's health. Softer towels and other textiles are generally gentler on your skin. As firm believers that cleaner towels help make your skin clearer and healthier, Jackson and DeBoer help bring better towels to your kitchen and bathrooms.
Joy Harari, the founder and CEO of Shore Magic, came across the wellness benefits of collagen while researching alternatives to bone broth. Then, Harari set out on a mission to share the health benefits of hydrolyzed marine collagen with the rest of the world.
Collagen has so many great uses. You can add it in your drink of choice to help diminish wrinkles and other fine lines and improve your skin's elasticity. Plus, Shore Magic's Collagen Powder has a nearly perfect 5-star rating with 184 reviews.
Founder and CEO Sarah Kauss created S'well in the pursuit of getting rid of single-use plastic bottles. Creating durable water bottles, tumblers and mugs helps fight the need for single-use water bottles and other bottled beverages. After all, one single-use bottle of water has a pretty large carbon footprint and a large grey water footprint.
Co-founders Eliza Blank and Gwen Blevens created a company just for people obsessed with plants. Blank and Blevens started The Sill from a Kickstarted campaign. They wanted to help others promote their self-care through plants, and The Sill even has multiple subscriptions built for those with green thumbs.
As a new arrival to The Sill, the Ric Rac Cactus is a beautiful night-blooming cactus. Since the cactus is non-toxic, it's the perfect window sill companion for any households with cats or dogs. The Ric Rac Cactus is considered an easy to care for plant, so it's ideal for newbie plant lovers.
Co-founder and CEO Elisabeth Vezzani launched gifting company Sugarwish in 2013, which acquired Vinebox in 2021. (Vinebox was originally co-founded by Rachel Vodofsky and Matt Dukes.) Whether your loved one adores wine or sweet treats, both Vinebox and Sugarwish are great options. During Sugarwish's International Women's Day promotion, you get 19% off in celebration of the 19th Amendment: use code HAPPY19 from March 8-11.
Celebrate International Women's Day with three unique wines in Vinebox's Interesting Grapes collection. The miniature sampler gives you an Italian red wine, a Spanish white wine and a dark cherry wine. Take a tour of Europe's best wines without leaving your living room.