After launching in 2020 with a fresh collection of empowering skincare and body products, Keys Soulcare has now debuted a makeup line of its own, too — Make You. And with the help of the brand's leading lady, the understated and natural "color-skincare hybrid" products were on full display at last night's Met Gala.
"I have definitely been on my own self-discovery journey, for sure. I was holding on to all these kind of standards of beauty," said Keys in a video posted to the Keys Soulcare Instagram. "You get to decide what makes you, you — and I get to create my own beauty standards."
Keys famously ditched makeup in 2016 — publicly professing her desire to veer away from societal expectations and embrace her own natural glow. And while the singer and entrepreneur's new makeup line does, in fact, introduce a handful of new beauty products, the line is rooted in a desire to help people better define beauty standards on their own terms.
The full collection — which is available to shop at KeysSoulcare.com, with select offerings set to debut at Ulta on May 9 — is helping to breathe new, more organic life into the beauty industry, with a lineup of products that aim to "nurture and celebrate" according to the brand.