Amazon's New Year, New You Deals: Beauty, Skincare and Hair Products Available on Amazon for Under $35
By Amy Sheridan
Each product has been selected and reviewed by our editorial team; however, we may receive affiliate commissions from some links to the products on this page. Prices listed are subject to change by the retailer. Promotions in this article are subject to availability, expiration and other terms as determined by partner.
While you might be focused on scoring marked-down clothes and shoes from the go-to mega retailer, the Amazon skincare section holds its own with thousands of affordable products that are begging to be added to your daily regimen. You'll find everything from Neutrogena sunscreen to CeraVe night cream to La Roche-Posay moisturizer to help fight dry skin.
Another incentive for bargain beauty shoppers: If you have Amazon Prime, shipping is free.
Below, shop 40 of the best-selling skincare items on Amazon that cost under $35. (A couple are less than nine bucks!)
Vanicream's Gentle Facial Cleanser is perfect for those with sensitive skin or allergies because it is free of dyes, fragrance, parabens, formaldehyde and other preservatives. Dr. Shereene Idriss, aka the Pillow Talk Derm, an NYC-based cosmetic dermatologist who gives free skincare advice from bed in her #pillowtalkderm Instagram story sessions, names Vanicream Gentle Facial Cleanser as her face wash of choice.
Don't worry about clogged pores with Replenix Benzoyl Peroxide Wash. It's non-comedogenic, paraben-free and fragrance-free, making it an excellent face and body cleanser for people of all ages with a variety of skin types including sensitive skin.
Meghan Markle is a natural beauty who loves to show off her beautiful freckles, so she's never seen wearing a full-coverage foundation. Meghan seems to have been following this rule for a long time as she revealed in a 2014 interview with Birchbox that she only applies base makeup on areas where needed and "spread it with a beautyblender." "I never want to cover my freckles, so we just do a 'wash' of foundation in certain sections instead of over the entire face," she commented.
The best eye cream for sensitive skin is also one of the most affordable eye creams on our list. Its formula absorbs quickly like a gel but moisturizes deeply like a cream and contains trusty ingredients like hyaluronic acid, licorice extract and vitamin C. This eye moisturizer is dermatologist- and ophthalmologist-tested and is clinically shown to be non-irritating and hypoallergenic.
Drunk Elephant is a cult favorite brand for beauty product lovers everywhere because of the fact all their products are cruelty-free, vegan and gluten-free. Drunk Elephant Beste No. 9 Jelly Cleanser is a gentle face wash and makeup remover for all skin types but works great for acne prone skin.
Jessica Alba's Honest Beauty's The Daily Calm Lightweight Moisturizer is formulated with two types of hyaluronic acid and squalane. This face moisturizer is oil-free, synthetic-free, fragrance-free and cruelty-free.
Batiste dry shampoo is one of the most affordable, recognizable and best options out there. The no-fuss Batiste spray refreshes dirty hair in between washes and instantly absorbs grease. If you don't like a strong scent, we recommend the Clean & Light option.
In addition to providing UV protection in the form of SPF 30, this La Roche-Posay oil-free moisturizer contains ceramides (essential for repairing the skin barrier) and the anti-aging nutrient niacinamide.
Pamper someone you love with the Burt's Bees Hand Repair Gift Set. This spa kit includes Almond Milk Hand Cream, Shea Butter Hand Repair Cream and Lemon Butter Cuticle Cream, plus a pair of cotton gloves.
If you're like us, you've tried countless serums over the years. TruSkin Vitamin C Serum uses its namesake ingredient as well as vitamin E and hyaluronic acid to reduce signs of aging like fine lines, wrinkles and dark spots. Expect brighter, firmer skin with regular use.
This Bliss Eye Do All Things Hydrating Eye Gel depuffs and brighten tired eyes and dark circles with a steel rollerball massaging applicator. This Bliss multi-action cooling eye gel brightening and tightening the skin around the eyes.
Paula's Choice is a top choice for effective skincare products. The line's Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant will gently slough off dead cells and keep clogged pores at bay. See ya, dull skin!
Honest Beauty's Honestly Bright Eyes Tinted Eye Cream is a color correcting and brightening eye cream formulated with Hyaluronic Acid and squalene. This product is vegan, paraben free and cruelty free.
You've likely seen this little bottle before. Bio-Oil Skincare Oil has been hailed as a miracle worker for scars and stretch marks. It contains vitamin E, chamomile, lavender oil and purcellin oil to even out your skin tone without clogging pores.
Protect your skin from UV rays and the greasiness that often accompanies sunscreen with this lightweight formula. Neutrogena Ultra Sheer Dry-Touch Non-Greasy Sunscreen with SPF 100+ is suitable for all skin types.
With an ice cream–like texture, this creamy and dreamy mask is a dessert that’s actually good for your skin. It hydrates, soothes and calms with aloe vera, peppermint leaf extract and panthenol -- plus shea butter “chocolate chips” for extra nourishment. We dig it, and so will your skin.
This lightweight gel moisturizer formula is packed with the powerhouse hydrator hyaluronic acid and is beloved by high-end beauty aficionados and drugstore dwellers just the same. The gel-cream consistency spreads evenly but feels more like a cooling liquid once applied. It's non-comedogenic, so it won't lead to clogged pores and it works well under makeup. It also lacks alcohol and oil, making it suitable for oily skin. This hydrating gel absorbs almost instantly, so your skin feels softer, nourished and not at all greasy.
TikTok teens are all about quality beauty tools, and the Kimkoo 3-in-1 set includes a facial jade roller, a jade Gua Sha massage tool and silicone mask brush set. This set eliminates muscle tension, the jade roller can smooth fine lines and make skin glow healthy and radiant. The set reduces dark circles, edema and improve skin health.
We don't need to hear much more than "Jennifer Lopez loves this product" before whipping out our credit card. But if you are curious why the superstar uses it religiously, this budget-friendly anti-aging face cream contains moisturizing ingredient and SPF 30 -- a must -- plus glycolic acid, vitamin C and pro-retinol. Together, the combo works to even out skin tone, reduce the appearance of wrinkles and protect from UV rays.
The Bliss Bright Idea Vitamin C & Tri-Peptide Collagen Protecting Eye Cream is an antioxidant-rich formula that can reduce the appearance of fine lines and aging via vitamin C and spa grade collagen to protect and revive your delicate eye area.
Charcoal has the ability to draw out impurities from the skin like a magnet. This foaming face wash is loaded with that amazing ingredient but won’t dry out the skin the way some other charcoal beauty products do. Also, the price is right.
Physicians Formula's Plump Potion Needle-Free Lip Plumping provides instant lip plumping effect for the look of fuller lips with no lip injections required. Hyaluronic Acid is used for moisture that penetrates to fill in the look of fine lines in your lips.
Eva Naturals Youth Restoring Eye Gel is a firming eye cream get treatment for puffy eyes, dark circles, fine lines and crow's feet. This eye gel formula pairs plant stem cells with Matrixyl 3000, amino acids and hyaluronic acid to smooth wrinkles and boost collagen production.
This is not your typical face mask. Mix the Aztec Secret Indian Healing Clay with equal parts apple cider vinegar or water so it turns into a thick paste, then apply generously to your face. (Only leave on for about five minutes if you have sensitive skin or dry skin.) The mask will literally pull out impurities as it works, so you might feel some tightening as it dries. That tingly sensation -- and the mess you might make while prepping this mask -- is normal.
Want to give yourself some extra care overnight? Be sure to grab Drunk Elephant's NightBright duo, which features two of the brand's best-selling products: the Virgin Luxury Marula Facial Oil and the T.L.C. Frambroos Glycolic NIght Serum.
A natural way to cleanse, balance skin pH, tighten pores, control acne and moisturize your skin thanks to a blend of witch hazel, rosewater and aloe vera. Thayers Alcohol-Free Rose Petal Witch Hazel Facial Toner also smells delightful.