Amazon's New Year, New You Deals on Sneakers: Save Up To 50% Off Adidas, Puma, Cole Haan, Under Armour, & More

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Amazon Cyber Monday 2020 Sneaker Deals
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The Amazon's New Year, New You Deals event is here and chock-full of deep discounts and markdowns on our favorite brands!

We shopped this massive Amazon New Year, New You Deals sale for you and rounded up our picks from brand names including Adidas, Cole Haan, Puma and more. 

If there's one item that's ubiquitous in everyone's closet, it's a go-to pair of sneakers. Whether you love to throw them on with a flowy dress or are a gym rat who loves to collect new styles for your workouts, the Amazon New Year, New You sale has tons of options to shop. 

The Amazon's New Year, New You Deals sale is a great opportunity to shop white hot sales and fashion deals from loads of brands that offer a discount of up to 80% off. Kate SpadeRebecca MinkoffFryeVera BradleyLevi's, Karl Lagerfeld, Marc JacobsSkechers, Soludos, Superga, DL1961 jeans, Eddie Bauer, AdidasAmerican ApparelUggsLacosteVineyard VinesCalvin Klein, Vionic, Alo YogaJ.Crew, Ray-Ban and Tory Burch are among the retailer brand names that are part of the Amazon New Year, New You Deals sale. Not only does the sale include Amazon brands, but it also features luxury brand markdowns within Shopbop, which Amazon acquired in 2006.

We're seeing major deals, markdowns and discounts roll out across  categories from the Amazon's New Year, New You Deals sale, including electronics, home decor, travel gear, designer handbags, designer dresses, sandals, designer sunglasses, activewear, designer backpacks, loungewear, tie dye, kids shoesswimwear, men's clothingunderwearwatchescookware, kitchen appliancesshoes, diamonds, deals under $50, jewelry, leggingskids/baby gearluggage, fitness trackers, toys and more.

The Amazon's New Year, New You Deals sale delivers great discounts from top brands and small businesses alike, and it comes right in time for the kickoff of the New Year. Downloading the Amazon app will bring the deals directly to your smartphone. If you're an Amazon Prime member, be sure to sign into your account for access to free two-day shipping on select items. And if you're not a member, sign up for an Amazon Prime free 30-day trial so you can join the fun of this major online sale. 

Check out all of ET's holiday gift guide lists to find the perfect gift for everyone on your list.

Ahead, shop ET Style's top picks for the best sneaker deals from the Amazon New Year, New You Deals sale.

adidas
These adidas Originals Women's Cloudfoam Pure Running Shoes are 33% off at Amazon, while supplies last.
REGULARLY $70

Oprah Winfrey herself is obsessed with this podiatrist-approved shoe brand. Vionic shoes are super comfortable and stylish and, yes, queen Oprah has a number of pairs from this great walking shoe brand. Not only are they built with comfort in mind, but many Vionic shoes carry the American Podiatric Medical Association Seal of Acceptance, a distinction reserved for footwear that promotes foot health and provides proper support. Blending fashion-forward style with comfort technology (like a biomechanically molded footbed and a shock-absorbing midsole), these slip-on shoes are the perfect travel shoes to keep your feet happy for miles ahead.
$67 AT AMAZON (REGULARLY $116.45)

The adidas Originals Women's Sleek Sneakers are designed to honor tennis. The signature stripes are perforated in the leather shoe to mirror iconic tennis styles.     
$50 AT AMAZON (REGULARLY $80)

Lacoste
This Lacoste Men's Hydez Fashion Sneaker is crafted with imported leather and a soft, comfortable fabric lining.
REGULARLY $120

Steve Madden
These Steve Madden Gills Fashion Sneakers come in 24 different colors to fit everyone's style.
REGULARLY $84.95

Vionic
Vionic Calina
Amazon
Vionic
LIST PRICE $149.95

adidas
These Adidas Women's Cloudfoam Advantage CL Sneakers come in 20 different colors and styles.
REGULARLY $65

The Ryka Devotion 2 is a walking-style sneaker with pillow-soft cushioning and firm heel support that provide the utmost in comfort. These affordable athletic shoes include memory foam, a rubber outsole and shock absorption, and they come in myriad colors to match your workout gear and personality.
$70.11 AT AMAZON (LIST PRICE $85)

This Mavia X Running Shoe provides maximum comfort while staying trendy. These knit Adidas sneakers provide freedom of movement and feature a  plush midsole to cushion your arches even when you're pounding the pavement.    
$60 AT AMAZON (REGULARLY $80)

New Balance
These New Balance sneakers feature a midsole that delivers extremely lightweight cushioning and they are comfortable all-day wear. This sneaker comes in 35 different colors, for everyone's personal style.
REGULARLY $64.99

ASICS
The new Asics GEL-Quick Walking Shoe brings value and performance together in one great looking shoe.
REGULARLY $75

adidas
The Adidas Superstar Sneaker is one of the original classic Adidas shoe since the 1990s and still retains its style until this very day.
REGULARLY $80

Vionic
Vionic Women's Keke Suede
Amazon
Vionic
These Vionic Women's Splendid Keke Lace-up Sneakers are walking shoes with a concealed orthotic arch support.
REGULARLY $140

Reebok
These Reebok Women's HIIT Training Shoe Cross Trainers come in 11 different colors and styles.

Adidas
These Adidas Pulseboost sneakers are ready to keep up with your active lifestyle, especially at 40% off the retail price. 
REGULARLY $140

These are the staple Adidas shoes that are perfect for everyone. This Grand Court Adidas Sneaker can be worn with literally anything from a dress to sweatpants.
$34 AND UP AT AMAZON (REGULARLY $65)

Superga
Superga Women's 2790 Acotw
Amazon
Superga
These Superga Women's 2790 Acotw are a Kate Middleton favorite and come in six unique colors.
REGULARLY $80

Saucony
Performance technology meets athletic style in the all new Saucony Cohesion 13 running shoe. Featuring a stylish, breathable upper, cushioning technology and a durable rubber outsole, the Saucony Cohesion is a go-to neutral running shoe.
REGULARLY $60

Adidas
adidas Lite Racer Shoes
Amazon
Adidas
These adidas Lite Racer Shoes are the perfect slip-on sneaker for an adventure. 

Saucony
The Saucony Women's Xodus ISO3 Sneaker takes their award winning cushioning system to the max by making the midsole one of the most comfortable on the market.
REGULARLY $150

Kick your workout look up a notch with these brightly colored adidas by Stella McCartney sneakers.
REGULARLY $230

Mizuno
The Mizuno Women's Wave Rider 23 cushioning technology provides ultra soft comfort in a super secure fit.
REGULARLY $119.95

Get these kids' Adidas Ultra Boost shoe for your little one. They're designed to turbo-charge any activity. 
$56 AT AMAZON (REGULARLY $90)

Adidas
Mirror basketball legends in these shiny patent leather sneakers designed as a nod to the classic Adidas basketball shoes. They feature a rubber sole and lightweight cushioning so you can dunk in style and comfort.
$70 AT AMAZON (REGULARLY $100)

ECCO
The Ecco Men's Soft 7 Light Sneaker is a cool, contemporary-looking, long-lace sneaker crafted from rich leathers for a light soft feel.
REGULARLY $109.95

These Under Armour Women's HOVR Phantom Running Shoes provide a zero gravity feel to eliminate the shock from impact. This athletic shoe is also designed with UA HOVR foam that gives back the energy that you put in. 
$130 AT AMAZON

Mizuno
The Mizuno Women's Wave Sky Waveknit 3 Running Shoes are breathable, lightweight, running shoes with ample support which counteracts the repetitive stress running puts on your entire body.
REGULARLY $159.95

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