Bad Bunny and Los Rivera Destino Release Heartfelt Bolero Song 'Flor' for Father's Day -- Listen!

Bad Bunny
Bryan Santiago

The song aims to shed a new light on the definition of fatherhood.

Fatherhood is a beautiful thing.

Bad Bunny and Los Rivera Destino teamed up to produce a heartfelt bolero celebrating all fathers around the world. The music video dropped Saturday night, just in time for Fathers Day.

Directed by Claudia Calderón, the highly-stylized retro music video features Bad Bunny and his sweet velvet voice in its purest form. "Time has passed and I've grown up but I still continue to learn from you. From one flower to another, I thank you for life," the 25-year-old sings, "A flower to you father, to step-fathers, uncles, and grandfathers."

Sony Music Entertainment

The song, co-produced by Ismael Cancel and Los Rivera Destino, aims to celebrate all types of father figures and those who take on the role in a child's life. It's also an opportunity to challenge the preconceived expectations of men and the machismo culture that continues to exist in today's society.

In the video, four father figures are introduced: one of a single mother filling in both parental roles, the other of two men and their young daughter, the third figure could be interpreted as a grandfather and his granddaughter and the last one capturing a father with his teenage son.

"'Flor' is a dream come true -- given the importance of gifting a song to our fathers and the opportunity to collaborate with Benito Antonio Martinez aka Bad Bunny," Los Rivera said in a statement to ET. "We want to celebrate fatherhood from an honest point of view and [decided to use] a floral symbol that is usually related to mothers."

The project marks the first time Bad Bunny uses his real name, Benito Martínez, to promote a song. For more on the reggaeton singer, watch the video below.

Get more Latinx news on ET MÁS, ETonline's new section featuring the latest celeb, film, TV, music and style news.

RELATED CONTENT: