See the star's very first campaign with Puma and shop the edgy shoe from the collaboration.
Lipa wears head-to-toe Puma in the backstage-themed campaign images, shot by fashion photographer Mario Sorrenti, complete with a track jacket, bikini, fishnet tights and the new platform sneaker. The Mayze style, which retails for $90 and comes in five different color combinations, is a classic Puma design with an edgy spin, thanks to the creeper-inspired, ridged platform sole.
“The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look,” says Lipa in the press release.
Lipa joins a long list of inspiring female brand ambassadors, part of Puma's She Moves Us platform, including Cara Delevingne, who recently launched a sustainable yoga range and Winnie Harlow.
Puma Mayze Sneaker
Treat yourself to the new Dua Lipa-approved Mayze platform sneaker from Puma.
In addition to picking up the new Mayze shoes, be sure to check out Puma's Spring Sale that's happening right now. It's the perfect sale event to grab deals on Puma sneakers, clothing and accessories to add to your spring wardrobe.
Below, see ET Style's top picks from the sale.
Puma Cali Snake Sneakers
The popular Cali sneaker gets an upgrade in this pink snakeskin embossed design.
Puma Cropped Crewneck Sweatshirt
A cozy cropped sweatshirt with a relaxed fit. Pair it with jeans, sweatpants, leggings -- anything!
Puma Amplified Leggings
Work out in these sporty leggings with a logo waistband.
Puma Archive Revive Baseball Cap
We love this vintage-inspired baseball cap, embroidered with a "since 1948" graphic.
Puma Amplified Pants
You can never have too many sweatpants these days.
Puma Defy New Core Training Shoes
These training sneakers will keep your feet comfortable through any activity, thanks to the flexible knitted upper, midsole with high rebound foam and rubber outsole with traction points.
Puma City Gap Waist Bag
The perfect belt bag to pair with your street style look.
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