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Cara Delevingne has launched a sustainable activewear range with Puma! The model co-created the Exhale Yoga Collection with the athletic brand, which is now available to shop on the Puma website.
Delevingne shared the campaign video on Instagram this week. She narrates, "I was really excited about this collection, being able to offset the carbon from the production of the pieces. You can do yoga and feel like it's going back to something."
The eco-conscious collection includes a crop top, legging, bra, knit top, tee and leotard in chic, earthy hues, starting at $60. The items feature stylish heart and moon embroideries, hand-selected by Delevingne. As part of Puma's "Forever Better" commitment to reduce their environmental impact, the pieces are made with at least 70% recycled polyester.
"Yoga is one of my biggest passions, it has impacted my life in such a positive way," Delevingne says in a press release. "When PUMA approached me about partnering to create a yoga line, I was thrilled. We both are very focused on the environment, that is why it was important to design a collection with minimal impact. This creates a more meaningful impact on our mind, body, and practice; allowing us space for peace and tranquility to simply exhale."
Puma has also teamed up with First Climate to purchase credits toward the construction of biogas plants -- an alternative to firewood and coal for energy supply -- to help offset unavoidable emissions.