Eminem is dropping his new album just in time for the holidays.
The reclusive rapper has been making headlines in recent months in anticipation of the release of his latest album, Revival -- first with an attention-grabbing freestyle calling out President Donald Trump, and then with an impressive set of performances as the musical guest on Saturday Night Live earlier this month.
Meanwhile, he's also been running a surprisingly low-key viral marketing campaign designed around making Revival sound like a miracle prescription drug.
The unusual alternate-reality advertising strategy has including several fake commercials promoting the faux-pharmaceutical, complete with a working telephone number that interested viewers could call for more (even more confusing) information.
On Tuesday, the 45-year-old artist revealed the release date of his upcoming album in a short, fourth-wall-breaking clip he shared to Twitter, featuring the same handsome spokesman that appeared in previous Revival ads.
"Hello again, this is Trevor for Revival. You've spent the last few weeks hearing about Revival, and how it can cure moderate to severe Atrox Rithimus," the spokesman intones in the clip, referring a made-up ailment that is actually Latin for "terrible rhyme."
"Well, today I have great news for all you suffering from AR," the clip continues. "Revival isn't a medication at all. Revival is the name of the new album from Eminem, and it's coming out December 15."
On Nov. 10, Eminem dropped one of his latest tracks, "Walk on Water," on which he collaborated with Beyonce. He went on to perform the single at SNL, and during his live performance at the MTV Europe Music Awards.
Check out the video below for more on the acclaimed, star-studded collaboration.
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