Last Day to Shop CUUP's Rare Sale: Save Up to 50% on Comfortable, Supportive Bras and Underwear

By
Each product has been independently selected by our editorial team. We may receive commissions from some links to products on this page. Promotions are subject to availability and retailer terms.
Cuup Sale
Cuup

Bras are really having a moment. Sure, they've always been an essential -- but with the rise (or rather, revival) of '90s-inspired mesh tops and skin-baring blouses, stylish undergarments have become just as much of a staple accessory as a cute handbag or dainty piece of jewelry (and just in time for spring, too).

From TikTok to the wardrobes of Hollywood's chicest celebs (including Miley Cyrus and Vanessa Hudgens), Cuup has proven to be the lingerie brand of choice for many -- with bras and other undergarment styles that seamlessly elevate any outfit with a sexier, edgier flair. And for a limited time, shoppers can score on celeb-loved bra styles for less at Cuup's end-of-season sale.

@zarisinterlude Reply to @valencia_9029 Do y’all want to see me style her? She’s so so cute! #cuup#plussizetryon#plussizeootd#fyp#haul#review♬ original sound - rennyxaudios

At Cuup's current (and worth noting, very rare sale), dozens of fun, colorful styles are on sale for up to 50% off and available for less than $55 through tonight at midnight ET.

Shop CUUP's Sale

While Cuup's bra selection is undeniably stylish, the real allure of the brand is in its super comfortable lingerie styles. Unlike other bras, Cuup's are made with a thin underwire that aims to provide both ample breast support and flexibility -- free of any skin discomfort. Plus, Cuup is super size-inclusive too.

Ahead, shop styles from the celeb-loved bra brand at Cuup's rare end-of-season sale -- with deals of up to 50% off select pieces. Plus, be sure to check out ET Style's picks for the best (and most comfortable) bras to try, and shop Rihanna's newly debuted Savage X Fenty Valentine's Day collection.

Slip into something sexy with this bralette-esque style from Cuup.

$68$50

Add a pop of color to your underwear stock with these sunny Cuup shorts.

$24$15

This bra features a curved silhouette for added support.

$68$50

Sexy and sparkly? Say less.

$18$10

Clean, composed and made of a mesh fit -- this bra has it all and is super on trend, too.

$68$50

Get wild and cozy in this Plunge Cheetah Bra.

$68$50

This classic bra style from Cuup provides full coverage, but without padding or foam.

$68$50

This flattering high-rise bottom is as comfy as it is cozy -- with a breathable no-roll waistband.

$18$10

The deeper V-neck on this Triangle Bra style aims to provide deeper coverage through a silhouette-flattering shape.

$68$50

RELATED CONTENT:

SKIMS Partners with Team USA for 2022 Winter Olympics Collection

Rihanna's Savage X Fenty Valentine's Day Collection Reveals New Collab

SKIMS Launches Faux Leather Collection

The Best (and Most Comfortable) Bras to Try

Amazon's Best Deals on Athleisure