Mothers know best. And celebrity mothers know even better, or they can at least attract more attention for the White House's campaign to get the country's youth to sign up for health care.
On Friday morning, the Obama Administration launched the new online campaign YourMomCares, featuring the real life mothers of A-List celebs like Adam Levine, Jennifer Lopez, Alicia Keys and Jonah Hill.
Hill's mom Sharon Feldstein, Levine's mom Patsy Noah, Lopez's mom Guadalupe Rodriguez, and Keys' mom Terria Jospeh recount their now-famous kids' early days as young children, and then go on to make funny yet impassioned pleas for the youth of the nation to sign up at Healthcare.gov.
While it may be a bit of an old-fashioned maternal guilt trip, the question is whether or not it will be a successful guilt trip.
This is the second major push by the White House this week that utilizes online content and celebrity participation to get young adults to sign up. On Tuesday, President Obama appeared with comedian Zach Galifianakis on his Funny Or Die web talk show Between Two Ferns, where the president showed off his comedy chops.
After the video went viral, traffic to the HealthCare.gov site skyrocketed.
Now the White House is in a race against time to get as many people signed up before the March 31 deadline.