We wouldn't blame you if that wasn't the first thing you noticed, seeing as she revealed the new hue with this revealing Instagram photo. The 18-year-old reality star snapped a selfie wearing a bright red bra and panties.
If you're getting Valentine's Day vibes from Kylie's latest posts, it's probably no coincidence. She also posted her V-Day gift guide to her website, writing, "I love giving my girlfriends presents -- especially if they're single. Check out some sweet gifts for that girl who should be made to feel special!"
The curated list includes nail art and chocolates and a $425 Agent Provocateur bra:
You know, what any teenager gives her friends for Valentine's Day.
As for the latest on Kylie's relationship with Tyga, get the exclusive scoop on their recent dinner date in the video below.