Nipsey Hussle's Ex Lauren London Pays Tribute to Late Boyfriend in New 'Forever Stronger' Campaign
By Liz Calvario
This video is unavailable because we were unable to load a message from our sponsors.
If you are using ad-blocking software, please disable it and reload the page.
Lauren London Delivers Emotional Tribute to Late Boyfriend Nipse…
Inside Prince Harry and Meghan Markle’s New York City Visit
Ray J and Princess Love Are Calling It Quits For a Third Time
H.E.R. Reacts to Britney Spears’ Conservatorship Likely Ending S…
Ben Affleck Says Intense Media Attention Around Personal Life Is…
‘Insecure’s Jay Ellis on Being Satisfied With Lawrence’s Ending …
‘NCIS: Los Angeles’: Daniela Ruah Celebrates 13 Seasons on the P…
Inside Doja Cat’s Birthday Bash With Normani, Billie Eilish and …
Kanye West Debuts New Look and Officially Changes Names to Ye
Inside Angelina Jolie and The Weeknd’s Weekend Dinner Date
Kyle Richards on Returning to 'Halloween' and ‘RHOBH' Reunion (E…
See Prince William and Kate Middleton's Rare PDA Moment!
Thomas Rhett Talks Being a #GirlDad and Baby No. 4 (Exclusive)
Bob Newhart Celebrates 62 Years in Show Business (Exclusive)
Kelly Clarkson Awarded $10M Ranch Amid Divorce, Explosive ‘RHOBH…
Tim McGraw Jumps Off Stage to Confront Hecklers During Live Conc…
Prince Harry and Meghan Markle Hold Hands During First Public Ap…
Will Smith Gets Candid About Marriage, ‘Saturday Night Live’ Rev…
Britney Spears' Dad Responds to Conservatorship Suspension
Lauren London is paying tribute to Nipsey Hussle in a new Puma campaign.
Titled "Forever Strong" and created by London, the video begins by showing a panorama of downtown Los Angeles as she looks out into the distance. It then cuts to the streets of L.A. with shots of London at a bridge, strolling and showing off her arm tattoo of the late rapper.
"There is nothing to hide here. No way to pretend. We relate, we disagree, we disengage," London recites a lengthy poem written by Samantha Smith via voiceover. "Pain is the light. Pain is insight. The body hurts but the spirit grows. The flesh is starving while wisdom overflows. I got a question only Lord knows: does life birth us twice?"
"Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey. This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger," the athleisure brand said in a statement.
Born Ermias Joseph Asghedom, Hussle died on March 31 of gunshot wounds to the head and torso, after he and two other men were attacked outside his Marathon Clothing Company store in L.A.'s Hyde Park neighborhood.
Hussle -- who was also an ambassador for Puma -- had two children, a daughter, Emani, and a 2-year-old son he and London welcomed in August 2016.
Since his death, London has been paying her respects to her love. Just last month, Hussle was recognized posthumously when the Recording Academy released the nominations for the 2020 GRAMMY Awards. The rapper is nominated for three GRAMMYs -- Best Rap Performance and Best Rap Song for "Racks in the Middle," plus Best Rap/Sung Performance for "Higher" with DJ Khaled and John Legend.
"Grammy nominated Nip. King Ermias. Humbled I was around such Greatness. Love You Forever ✨???," London wrote on Instagram alongside a photo of him.