The news for the star's lingerie brand proves that diversity and inclusion in sizing, access and marketing can go a long way.
There was never any doubt that Rihanna -- as well as everything she touches -- makes a major impact on the fashion and beauty world. But just in case you needed further proof, the A-list star's lingerie and loungewear brand, Savage X Fenty, has reached $1 billion valuation in lingerie equity.
Rihanna's business endeavors have been undeniably successful since the star launched them. From the cult-favorite products from Fenty Beauty and Fenty Skin to her ultra-popular collections as a fashion designer. However, if her high-octane, star-studded fashion shows for Savage X Fenty have been any indication, it's her lingerie brand that stands front and center.
Of course, for those who call themselves fans of Rihanna and her fashion and beauty lines, this may come as no surprise. According to Forbes, the artist's lingerie line is expected to be "the global lingerie market leader by 2025," further emphasizing that "Rihanna's brand has proven that diversity and inclusion in sizing, access, and marketing can lead to an even greater goal, equity in feeling sexy."
The news of Rihanna's Savage X Fenty brand comes after the announcement that the luxury fashion company LVMH put the singer's Fenty fashion line on hold. However, both the company and Rihanna will focus on the long-term goals and development of every branch of the Fenty brand.
Scroll down to shop styles from Rihanna's Savage X Fenty line below.
Strap Up Long-Sleeve Lace Slip
Wear this as a cover-up over your swimsuits when you're heading to the pool or beach after the temperatures warm up.
Strap Up Lace Undie
You'll feel undoubtedly cool wearing this strappy, high-waisted underwear from Savage X Fenty.
Mod on the Moon Fashion Bra
We can't get over the subtle '60s-inspired lace details on this neutral-hued bra.
Savage Not Sorry Unlined Lace Balconette Bra
When in doubt, you can never go wrong with a simple lace balconette bra.
Flocked Logo Brazilian
Love the look of a G-string without actually wearing one? These are the panties for you.
Cotton Essentials Bralette
When you want something on the more comfortable side, opt for a bralette like this.
Candy Hearts Lace Bralette
A bright red bra has never looked so good (and comfortable).
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