The star is releasing her second capsule with the New York brand, including ready-to-wear pieces inspired by her cool-girl style.
Selena Gomez is launching a new collection with New York-based fashion brand Coach, which will include bags, accessories, small leather goods and the debut of ready-to-wear clothing.
The actress and singer has been the face of Coach since 2017 and released her first collaboration with the line last fall, designed with creative director Stuart Vevers.
The new range encapsulates Gomez's powerful feminine spirit and her playful yet polished style. Featuring an adorable bunny motif, silk lace slips, pastel sweaters, hoodies and personal touches such as the empowering motto "Not Perfect, Always Me" written in her handwriting on pieces, the collection combines femininity, elegance and sporty cool. It will also introduce two new bag silhouettes -- the Bond and the Trail Bag crafted in smooth leather and accented with antique-inspired crystals and bows.
“I’m so proud of the collection,” said Gomez in a press release. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”
Peek the campaign shot by photo legend Steven Meisel before the capsule hits stores Aug. 31. It will be available for pre-order online at Coach.com on Aug. 14.
See Gomez in an adorable throwback video when she was 5 years old:
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