The Best Jerseys, Jackets, Coolers and More Merch for 2023 NFL Playoff Teams

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NFL Merch for Super Bowl
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It’s that time of year again: The Super Bowl is less than a month away, and we've officially entered 2023 NFL Playoff season! We’re left with eight teams standing: the New York Giants, the Dallas Cowboys, the Jacksonville Jaguars, the Buffalo Bills, the Philadelphia Eagles, the Kansas City Chiefs, the San Fransisco 49ers, and the Cincinnati Bengals. Your fantasy football team might be in shambles, but you’re still going to root for your favorite team throughout the finals leading up to Super Bowl LVII

Whether you’re a Dallas die-hard or an Eagles enthusiast, every true football fan knows you have to show your unwavering support for the team — win or lose. And the ultimate fans believe their team will win, even if it isn't looking good out on the field. So while playoffs are happening this weekend, we've rounded up some of our favorite jerseys and merch for the remaining teams. 

It doesn’t matter if you’re watching Rihanna's Halftime Show from the comfort of your recliner at home or chanting in the stadium while rocking your team's colors painted on your face, we've found NFL team merch you'll want either way. The pre-Super Bowl mayhem is stressful enough without trying to find the perfect fleece blanket or a comfy hoodie. So we sleuthed the web for some NFL gear for the teams playing in the Divisional Round this weekend.

Ahead, shop ET's favorite and unique NFL playoff gear that you can potentially wear all the way to your Super Bowl party on February 12.

Best San Francisco 49ers Merch

This San Francisco 49ers backpack cooler can hold up to 32 cans. Plus, it's about the same size as an average backpack. So you don't have to deal with carrying a bulky bag in the stadium parking lot. 


With these glitzy gold hoop earrings, you can spell out your sports fandom -- literally. 


Wear it on game day or pull it on the next time you're running errands on a chilly morning. You'll get plenty of use out of this cozy hoodie that shows your team spirit.


Stay toasty on the coldest of game days with this adorable scarf and glove combo made by Erin Andrews. 


Best New York Giants Merch

Stay warm while supporting your favorite team in this soft pullover from Fanatics. If you purchase this cozy zip-on, Fanatics suggests ordering a size larger than you'd normally wear for this jacket.


If you're a Giants fan that lives in the great state of New York, you know it can get cold during football season. Be ready for games on the coldest days with this face cover featuring the NY logo. 


Take your competitiveness off the field and to the tailgate with this fun game sporting red and blue colored blocks for the Giants.


Best Dallas Cowboys Merch

Start their love of football early with these absolutely adorable Cowboys baby booties. 


This 3-piece kit comes with two foldable chairs and a collapsible table -- all decorated with the Cowboys' signature blue and silver colors. Overall, the tailgate kit comes with four cup holders. It's ideal for tailgating on the go. 


You already have opinions on their plays and now you can look like one of the Dallas Cowboys coaches wearing this satin-finish jacket. 


This Cowboys pillow does more than just look great on your couch. It can comfort you too, like when you need to scream into something after a fumbled ball. 


Best Buffalo Bills Merch

These studs are more than just a statement of your loyalty to the Bills. They're absolutely gorgeous. Royal blue, red, and navy blue have never looked better. 


This Bills blanket looks extra cozy. Personally, we just want to wear it like a cape come gameday. 


These 3D coasters of the Buffalo Bills Stadium are the perfect addition to any living room or den. We know any Bills fans would use this well after the NFL Playoffs have wrapped. 


Best Jacksonville Jaguars Merch

If you have a favorite player on the team, grab one of their jerseys to wear on the big day. Consider the one, which is quarterback Trevor Lawrence's jersey.


We think the LED lights add some extra flare to this Jacksonville Jaguars beanie. Now people can know you're a fan day and night.


The satin finish on this jacket puts a nice spin on the classic varsity jacket aesthetic. 


When it comes to game day celebrations, it's all about the details and this tennis bracelet is the perfect detail to add to your sports wardrobe. 


Best Cincinnati Bengals Merch

Throwing the playoff watch party? Everyone will know they're at the right house when you have this flag on display.


This pom knit hat is sure to keep your head warm during the NFL playoffs and beyond. 


This versatile tumbler is perfect for keeping your chilled drinks cold and your warm drinks toasty. Plus, we think your morning coffee tastes a little bit better with your favorite team on your cup. 


Best Kansas City Chiefs Merch

The inverted colors on this Chief's jersey create a unique look that fans will instantly recognize. 


Does your furry friend watch all the football games with you? Then they're a fan too. Help them show their love of the game with this Kansas City dog shirt.


Distract yourself when the refs are taking too long to make a call by playing this Kansas City Chief's tic tac toe game. 


The neck gaiter has all kinds of uses. Use it as your typical scarf, try it as a headband or pull it over your mouth on cold days.


Best Philadelphia Eagles Merch

With built-in panels, you won't overheat in this breathable jersey. You can layer underneath the jersey to stay warm on cold days, just be sure to buy a size or two larger.


Play some tunes at your next tailgate party with this Philadelphia Eagles bluetooth speaker. The LED light moves to the beat of whatever music you play.


Why BBQ with a regular spatula and tongs when you can upgrade to these Eagles-themed utensils? The three-piece set includes a spatula, tongs and grill fork all with an Eagles handle.



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