On Monday, The Weeknd announced that his album, dawn FM, will be released on Friday, and posted a dystopian-themed music video teaser, in which he transforms into a much older version of himself. The one-minute video also names Jim Carrey, Quincey Jones, Tyler the Creator, Lil Wayne and Oneohtrix Point Never as collaborators.
At the end of the snippet, a radio DJ is heard saying, "You are now listening to 103.5 dawn FM. You've been in the dark way too long. It's time to walk into the light and accept your fate with open arms."
These posts come after The Weeknd shared a screenshot of a New Year's text exchange between himself and La Mar Taylor, the co-founder of XO Records, in which he discusses the album. In the brief back-and-forth, the singer seems to have the green light to skip a traditional album rollout and instead opts to drop the entire project so that he can "enjoy it with the people."
"Happy new year! Everything feels chaotic again. Music can heal and that feels more important than another album rollout," he wrote in the text. "Let's just drop the whole thing and enjoy it with the people...XO."