Viral Beauty Products of 2018 to Gift For the Holidays

Each product has been independently selected by our editorial team. We may receive commissions from some links to products on this page. Promotions are subject to availability and retailer terms.
Kylie Jenner

From Kylie Cosmetics to Urban Decay's newest Naked palette, gift the biggest beauty buys of the year.

Beauty products are always a good idea for the holidays. Who doesn't want to look gorgeous with the latest makeup and skincare goods? 

For our top selects, we've gathered the coolest beauty buys (Kylie Cosmetics, Urban Decay and more!) that went viral on social media this year -- making them must-haves. 

Shop our beauty gift guide ahead. 

KKW Beauty

Kim Kardashian-West released the highly-anticipated makeup set, aptly called the Glam Bible, for the holidays and it's everything one needs to channel the star's signature smokey look. Including an eyeshadow palette, blush, highlighter, cream lipsticks, lip liners, lip gloss, eyeliner, mascara and even false lashes, along with a cosmetic bag, sharpener and facial sponge, this is the ideal gift for the ultimate KKW fan. 

KKW Beauty

KKW Beauty Glam Bible Bundle $150 

Kylie Cosmetics 

We can't talk about KKW without mentioning her sister Kylie's $800m makeup line, Kylie Cosmetics. Every product from the mogul is Insta-gold, and her own holiday collection is no exception. Although many of the items are already sold out, you can still gift the winter-inspired lip set. 

Kylie Cosmetics

Kylie Cosmetics Holiday 4 Piece Lip Set $42

Fenty Beauty 

Since Rihanna launched her makeup line, Fenty Beauty, in September last year, drop after drop has splashed across everyone's feeds, such as the Killawatt Highlighter in Hu$tla Baby and the Stunna Lip Paint in an edgy, smooth matte black hue, called Uninvited.  Any of these would make amazing gifts, but we highly suggest the new Killawatt Foil Palette, brimming with seven frosty shades, so she can highlight the cheeks and amplify the eyes just like RiRi. 

Fenty Beauty

Fenty Beauty Killawatt Foil Freestyle Highlighter Palette $54

Summer Fridays 

Influencers Marianna Hewitt and Lauren Gores Ireland started their skincare line, Summer Fridays, in January and their gorgeously minimalist and highly effective hydrating, multi-purpose Jet Lag Mask has won over the faces of many (you've probably seen the countless mask selfies on Instagram). The gentle yet rich, vegan, paraben and sulfate-free formula can be used as a leave-on mask, primer or moisturizer to achieve a glowing-from-within radiance. Their new exfoliant Overtime Mask is a must-have, too. 

Summer Fridays

Summer Fridays Jet Lag Mask $48 

Benefit Cosmetics x Desi Perkins 

The mega beauty influencer has hand-picked her favorite Benefit brow products everyone needs to achieve flawless arches! Including the Precisely, My Brow Pencil Ultra-Fine Shape & Define Pencil, Foolproof Brow Powder, 24-HR Brow Setter, High Brow Highlight & Lift Pencil, ka-BROW! Cream-Gel Brow Color Mini and Angled Brow Brush & Spoolie, this "Bomb Ass" set is for the lady who can't get enough of the Instagram brow. 


Benefit Cosmetics Bomb Ass Brows! By Desi Perkins $59

Bretman x Colourpop 

The hilarious Hawaii-based YouTube sensation Bretman Rock teamed up with Colourpop to create the Lit and Wet collections, inspired by his Filipino heritage. Each includes an eyeshadow palette, liquid lipsticks, loose glitter and blush so your influencer-obsessed gal-pal can recreate the makeup queen's unapologetically glamorous looks. 


Bretman x Colourpop Lit Collection $44

Morphe x James Charles

The YouTuber's Sister Collection is currently sold out, but don't fret as it'll restock just in time for gifting on Dec. 6! Keep your eyes peeled for the return of the immensely popular eyeshadow palette and brush set. 

Brandon Lunby

Morphe x James Charles The James Charles Palette $39

MAC x Patrick Starrr

The social media star and makeup maven dropped his 5th and reportedly final collection with MAC, appropriately titled "Slay Ride," for the holidays. The fierce, festive range features lipsticks, glitzy pigments and eyeshadow palettes all in glittery red packaging, of course. 


MAC x Patrick Starrr Slay Ride Pigment in Twinkling Lights $23

Tom Ford 

Planning on splurging? Tom Ford has launched a gift set this year, which includes the viral F**king Fabulous fragrance and the newly launched red lipstick with the same blush-inducing name housed in sleek, matte black packaging. It's basically a collectable. 

Tom Ford F**king Fabulous Gift Set $380

Flesh Beauty 

Founded by Linda Wells, the OG editor of Allure, the new, under-the-radar beauty line is brimming with minimalist-packaged items that allows you to love your skin and inner glow thanks to its expansive color range of foundations, highlighters and illuminating products that aren't fussy. Plus, they look amazing in a flat lay. 

Flesh Beauty

Flesh Beauty Flesh to Flesh Highlighter Powder $28


We can't talk about minimalist beauty brands without talking about Glossier, which has become the darling of Instagram. It launched its first eyeshadow product, Lidstar, earlier this year (many celebs like Beyonce and Tiffany Haddish wore it on the red carpet before it dropped), and it's perfect for those who simply want a wash of glistening color on the lids. Gift two colors for $30. 


Glossier Lidstar Duo $30


Celebrity hairstylist Jen Atkin's haircare line has garnered lots of attention and great reviews, notably the Wave Spray and Hair Oil. For the girl who already loves the smell of OUAI's products, she'll adore the newest fragrance range, inspired by cosmopolitan cities. 


OUAI Mercer Street Eau de Parfum $56

Urban Decay 

Whenever UD releases a new Naked eye palette, everyone stops in their tracks. If you know someone who needs the 6th installment of the cult makeup staple, its newest Cherry shades are sexy but sweet with warm, rosy reds.


Urban Decay Naked Cherry Eyeshadow Palette $49

GlamGlow x My Little Pony 

Ariana Grande is a fan! The "Thank U, Next" singer posted a selfie in May with a glittery pink face mask from GlamGlow's collection with My Little Pony. Not only is it cute, but the mask also tightens the skin's pores and increases firmness and elasticity. The fun pamper item additionally comes in purple and black. 


GlamGlow x My Little Pony #GlitterMask Gravity Mud Firming Treatment in Pink Glitter  $59


Since its launch in 1999, the Orgasm blush has become a cult item for many women. This summer, NARS released a lip balm, loose powder and limited-edition oversized blush of the universally flattering peachy-pink shade.


NARS Afterglow Lip Balm in Orgasm $28


Roll like Madonna! The pop icon's skincare line's luxe Beauty Roller has been all over social media, and for good reason. Its oversized dual-sculpting carbon spheres, made with Ultra-Infrared Energy, hugs the curves of the face and contours, lifts, firms and de-puffs the skin, which can be used on the jawline, cheeks, neck and even legs. 


MDNA The Beauty Roller $200 

KNC Beauty 

A great stocking stuffer, the adorable retinol, gold-infused star eye mask from It-girl entrepreneur Kristen Noel Crawley is a favorite among the biggest fashion and beauty influencers right now (for selfies, especially). 

KNC Beauty Star Eye Mask $18 


The girl-on-the-go will love this multi-purpose palette in collaboration with YouTuber Alex Garza, filled with all the makeup essentials you need for the day: bronzer, highlighter, blush, translucent powder, liquid liner and lipgloss and brush. 


ISH x Alex Garza Natural Glow Palette $60

Watch for more gifting ideas:

Each product has been selected, and each product’s style has been reviewed, by our editorial team; however, we may receive affiliate commissions from some links to products on this page. Prices listed are subject to change by the retailer.