9 Latina YouTube Beauty Stars Who Are Teaching Us Everything About Makeup
By Amy Lee
Vivien Killilea/Getty Images for Kat von D Beauty
If you're anything like us, you can sit for hours just watching beauty videos on YouTube. From hauls to first impressions to tutorials, we pick up so much knowledge on makeup, hair and skincare from our favorite digital content creators. But what you may not know is that the beauty space consists of a lot of amazing Latina women who are not only sharing their favorite products and how to best use them but they are redefining what beauty means through their cultural experiences.
In honor of Hispanic Heritage Month, we're spotlighting these fierce Latina YouTube beauty stars we can't stop watching.
The Mexican-American, California-grown influencer is arguably one of the most recognized beauty influencers out there. Perkins has built a loyal following of 3.1 million followers on YouTube since posting her first videos in 2013. In addition to being a makeup chameleon who is able to recreate any glam look, Perkins is a savvy entrepreneur too, with collaborations with sunglasses brand Quay Australia and Dose of Colors beside fellow bestie and content creator Katy Degroot.
The LA-based Mexican and Panamanian cutie is one to watch. With her experiences as a wardrobe stylist and love for all things makeup and skincare, Serrano's style and beauty videos are filled with trend tips and tutorials that are easy to follow (including on-point celebrity glam "get the look" recreations). Did we mention she also has killer brows?
An OG guru, Ruiz, best known as just Dulce Candy, started her YouTube channel in 2008! The Mexican immigrant is a mom, army veteran and author of The Sweet Life. The blogger covers everything from lifestyle to fashion to beauty, but her makeup reviews are her must-watch videos.
A connoisseur of organic beauty, the Dominican Republic-born mom of one is all about clean, healthy living, including the products she uses. For reviews on eco-conscious makeup and skincare, along with parenting advice, Ramos' channel is one to bookmark.
Need new inspo for GNO makeup? The Panamanian stunner's tutorials are calling your name and she'll make sure your skin is as flawless and eyes are impeccably lined as hers. You seriously won't be able to stop watching her glow-up videos.
With 3.3 million YouTube subscribers and whopping 7.4 million followers on Instagram, the jet-setting Brazilian beauty is one of the most coveted influencers right now. Her enviable style (chock full of jaw-dropping designer duds), travel posts and put-together hair and makeup are goals all the way. She recently launched a lipstick collection with Lancome!