Black-Owned Fashion and Beauty Companies to Support Now and Forever
By ETonline Staff
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Black history and its culture have always had a profound effect on the fashion and beauty industries -- particularly in the United States. And now that Black History Month is here, this is the perfect time to acquaint yourself with all the Black-owned businesses out there and show your support (all the while scoring great new clothes, accessories and beauty products in the process).
Many companies have navigated new ways of serving their customers due to social distancing mandates brought on by the coronavirus pandemic. For Black business owners, the stress of day-to-day life -- not to mention everything that comes with keeping a business afloat -- is compounded by the continued fight against police brutality, racial injustice and systemic issues that have plagued American history for centuries.
There are actionable ways to amplify Black voices and carry on the fight against racism, especially as we grow more in our awareness for Black history. In addition to educating ourselves, encouraging conversations with family, friends and colleagues and donating to organizations fighting against racial injustice, one way to support the Black community is by shopping from Black-owned businesses. But not just for Black History month -- as often as you can, now and forever.
Below, we've listed the Black businesses in the fashion and beauty spheres that we love.
Scroll through to learn more about these amazing brands. Shop from them now, if you can, and always going forward. And check back as we add more.
The beauty brand is all about making skincare effortless for Black women with oily and combination skin types. Co-founded by Nicolette Graves and She'Neil Johnson, Base Butter provides simple, easy-to-use formulas that work.
Owned and founded by Jayla Roxx, BatMe! Cosmetics creates bold, beautiful makeup that is "a global celebration of queer individuality and the culture since its launch in 2017," stated on the brand's website. Roxx is a television personality and producer who has been featured on Forbes as the first trans woman of color to launch a beauty brand in the U.S.
Founder Shontay Lundy created Black Girl Sunscreen to provide sun protection for women of color. The moisturizing SPF 30 sunscreen lotion dries on clear, leaving no visible or greasy residue. It's also free of oxybenzone and parabens and available in a version for kids.
Twin sisters, designers and DJ duo Corianna and Brianna Dotson's eyewear styles have been sported by music's biggest stars like Alicia Keys and Nicki Minaj. The brand offers both sunglasses and opticals.
This U.K.-based luxury skincare line, started by Ozohu Adoh, is a collection of handcrafted skincare products made to nourish and protect the skin of women of color. Epara Skincare products are made with natural African ingredients.
At $252, this beauty product is most definitely an investment. However, it'll be you'll find that it evens out hyperpigmentation, boosts hydration, and smooths the overall look of your skin. In other words, it's worth it.
Owned by publicist and TV producer Danika Berry, Glam Body offers all-natural coffee body scrubs filled with vitamins, minerals and antioxidants that alleviate dry, patchy skin and hyperpigmentation for a soft, smooth, glowing result.
Indie wellness brand born in Brooklyn, Golde, co-founded by Trinity Mouzon Wofford, is all about superfood-infused health and beauty products that are natural and fun to use. Offerings include turmeric latte blends and papaya face mask.
Designed by mother and daughter duo Rebecca Henry and Akua Shabaka, House of Aama's timeless clothing and accessories convey the Black experience with storytelling and nostalgic and historical references.
Matthew Harris' fine jewelry designs are the epitome of modern elegance. Each piece from the line of earrings, necklaces, rings, bracelets and anklets is made from 14 karat gold with use of diamonds and precious gemstones.
Founder Diishan Imira, who grew up in a family of hairstylists, launched Mayvenn to provide high-quality hair extensions available in a wide variety of textures and colors. When you buy hair from Mayvenn, the brand will match you with a stylist in your area to help you get it installed for free.
Co-founders Amanda E. Johnson and KJ Miller began Mented Cosmetics when they couldn't find the perfect nude lip shade for their skin tone. Mented has expanded from their original nude lipsticks to all makeup categories that offer shades for women with dark skin tones.
London-based Nubian Skin was founded by Ade Hassan, member of the Order of the British Empire (MBE), to provide a solution to the lack of nude undergarments available in the market for women of color. The brand offers lingerie, hosiery and swimwear.
Monet designs color-inclusive nude heels -- the Sable sandal style and Jone pump style, available in six shades from fair to deep. Stars such as Beyoncé, Gabrielle Union and Keke Palmer have all rocked Monet's wardrobe-essential shoes.
Salone Monet creates classic shoes for every occasion, and whether you're looking to match your skin tone or have a dark chocolate option in your collection, these will be great for any formal occasion.
A boutique located in Brooklyn, Sincerely, Tommy, owned by Kai Avent-deLeon, carries emerging fashion and lifestyle brands. Sincerely, Tommy also has a hostel, cafe, coffee bar and wellness space (coming soon). You can shop the boutique via their online store.
Founder Keenan Beasley launched haircare brand Sunday II Sunday, inspired by the women in his life who have active, on-the-go lifestyles. The products are formulated with active ingredients to restore loss of moisture caused by sweat, buildup and environmental damage.
An online fashion marketplace, founded by entrepreneur and CEO Shilla Kim-Parker, that curates a selection of unique vintage pieces from boutiques and second-hand stores across the country, featuring many BIPOC and female-owned shops.
Founded by Nigerian-born former beauty executive Sharon Chuter, UOMA is home to innovative makeup products created for all. The award-winning Say What?! Foundation is a key product from the line. Available in 51 shades, the foundation comes in six custom formulations tailored to the unique needs of different skin color groups, called Skin Kins.
From designer and illustrator Jade Gedeon, We Dream In Colour offers colorful, handmade statement jewelry inspired by nature. Celebs such as Jennifer Hudson, Kerry Washington and Zendaya have worn her pieces.
When most of your time is spent on Zoom calls these days, a pair of dazzling earrings is what you need to spice your look up for the occasion.
$225 AT WE DREAM IN COLOUR
Just in case you're looking for more Black-owned businesses to support and shop from this year, scroll down to see products from Oprah's Favorite Things of 2020 list -- which is entirely made of Black-owned brands and be sure to check out the Black-owned health and wellness businesses to know, too.