"Her taste level and her approach to this is so refreshing just like her personality, so we've had a great time with her," Torrid CEO Lisa Harper said. "It's Rebel's statement. It's Rebel's designs. It's Rebel's collection, and it's for a girl just like her."
Rebel, known for her breakout roles in Bridesmaids and Pitch Perfect, has been a fan of Torrid's sexy, edgy fashion and the pairing seems to be a match made in heaven.
Torrid's SVP of product and design, Liz Munoz, also praised Rebel for her individuality.
"What's interesting about Rebel is that she has these two sides," Munoz said. "She has this glamourous get dressed up side and this funky, cool, irreverent, casual side and what's great about great about this collection is that is sort of spans both areas of her life."
This summer Torrid, America's fastest-growing plus-size fashion brand, is searching for a new brand ambassador. Casting for the Torrid 2016 Model Search kicks off June 1 at Torrid.com, and there will be live casting events in Philadelphia, Chicago, Minneapolis, Dallas and Los Angeles. Four finalists will be flown to Torrid's L.A. headquarters for their chance to win.